Control A Viewers Eye For BETTER Graphic Designs (Professional Tips)

Control A Viewers Eye For BETTER Graphic Designs (Professional Tips)


five solid and proven methods to lead
the viewers eye around to graphic designs for better results as graphic
designers we want to ensure the viewers focus their attention exactly where we
want them to and today find out exactly how to do just that as a graphic
designer it’s crucially important to have a space on the Internet to showcase
your portfolio of work bookmark offers a straightforward and an easy to use
website solution we don’t even need to type out a single line of code
check out bookmark link down the description box below and design your
website today the first of five ways to assure and direct review is focus and
attention is to use leading lines now before I show you what leading lines are
let’s quickly look at the main forms of line used in graphic design and also the
connotations and emotions they evoke when using horizontal lines this will
make the viewer feel comfortable calm and also relaxed the vertical lines can
be used to show dignity or formality and also strength diagonal lines give the
viewer sense of action and excitement and often used in sporting designs curved lines are used in graphics
imagery or even IDEs and these curved lines can be used to express movement in
a graceful and flowing manner we want to encourage the viewer to look exactly
where we want them to and using leading lines is a great way to do just that
the idea is to make a clear and an evident pathway often leading from a
focal point for the viewer to track their gaze along as you can see in the
examples it can be as simple as having an arm or a leg pointing to a general
direction let’s find out the next four really
awesome and useful ways to lead your viewers attention the second of five
methods is the Z or the Z patent now I’m from England and over there we say Zed
instead of Z but anyway the Z pattern layouts follows the shape of the letter
Z readers was thought in the top left of the page or design then move
horizontally to the top right and then diagonally down to the bottom left
before finishing in the bottom right the Z pattern is sometimes called the
reverse s pattern which might indicate more of a curved path as opposed to the
hard and straight angled path but otherwise they’re pretty much basically
the same thing this method relates back to how people
at least in the Western world read a book and then it’s from the top left of
the page across and then downward it’s a natural and an instinctive way that many
people view media and thus this is a very good method to tap into people’s
attention when making a graphic design especially for less busy and more simple
designs the Z layout method is very popular
among website and UI designers because it allows them to neatly and efficiently
layout the information and the design elements you can see this on so many
different web pages including for example Facebook now by itself it
probably isn’t enough and you do need to utilize other design principles and
techniques with the Z layout pattern the third tip today is to use balance and
balance is a key and essential aspect of graphic design and most designs created
should and actually do use balance in some way you can actually use balance
itself to lead a viewer around your graphic designs but before we get into
that let’s quickly take a look at the four main types of balance you can find
in graphic design firstly we have a symmetrical which is pretty
straightforward it’s where two sets of design elements are mirrored we then
have a symmetrical balance which is a kind of balance where both sides are not
equal in weight and appearance one side is often dominant and even a focal point
and in the other side will complement the dominance with a subtle and subdued
kind of design layouts radial balance is very self-explanatory and that’s where a
design elements radiates from a central point or a central focal point lastly we
have mosaic balance which results from balance chaos kind of controlled chaos
the composition lacks distinct focal points and the elements share uniform
emphasis the lack of hierarchy leads to visual
noise at a first glance but it does actually work well together so how can
we use balance to lead a viewers eye and graphic design well take for example a
symmetrical balance you can have a distinct starting point for the viewer
in the more dominant area of the graphic design this is an obvious starting point
that grabs attention and then the viewer can be assured to move their focus to
the less dominant parts of the design the other part of the asymmetrical
balance this is where you might include some information or a call to action or
other significant details on the design the dominant focal point is sort of like
a Bates to draw in the viewer and then you can lead them on to other aspects or
crucial parts of the design I personally feel that a symmetrical balance is the
easiest and the best form of balance to use to lead a viewers attention but you
could also use radio balance as well but the the symmetrical and the mosaic
balance don’t have enough standout points of attention to essentially do
the job and to lead the viewer the fourth of five ways to guide your
viewers around your designs is to use cold action buttons or graphics these
often stand out from the design in terms of their color and their shape and also
the location and they require the viewer to take note of their context so for
example subscribing to a page or clicking a link of sorts that’s many
dedicated to digital graphics but they also do exist in print media and they
can be represented by a kind of discount or for sale graphics as example now call
to actions often standouts but they often are the last place you want your
viewer to land on in terms of their attention or focus so maybe start with a
focal point or other kind of method and then lead the viewer to that place and
that call-to-action the idea is to make the icon or graphics stand out and to be
appealing but also they need to be a finishing point for the viewers journey
on your design this is especially crucial on digital graphics for websites
as you only really want people to click away from the page if it is a call to
action or to a link or page within the website itself on this blue design here
the call to action is a bottom most graphic so the designer has gone with
the idea that the view is going to begin at the very top and then work their way
down in regard of their focus and their attention and before you finish up
just remember to subscribe to my channel if you find my content useful and you
want to keep learning essential skills in graphic design so lastly we have
something I’ve mentioned throughout this entire video and on its focal points
they are essential in graphic design because every race and every journey
does need a starting point focal points allow you as a designer to establish the
exact point that you want the viewers attention to be on as say opposed to the
z pattern layouts where the view is always going to start at the top left
the focal point doesn’t only allow you to dictate the viewers star points and
their attention but it also acts as a kind of attention grabber it draws
people into the design with a kind of point of interest that can make the
design visually appealing and exciting now you can use multiple methods in
today’s video on your graphic designs to lead the attention of a viewer and I do
suggest you do that by having a relevant and an appealing focal point
it’s almost crucial to an effective design not always but it often is the
case so there are five ways that you can lead a viewer around your graphic
designs do you let me know down below what you thought of today’s video and
what you want to see on this channel like and share my content on social
media if you do want to help outs of toy graphics and make sure to have a great
day until next time design your future today peace you


67 thoughts on “Control A Viewers Eye For BETTER Graphic Designs (Professional Tips)

  1. I did spend a lot of time on this one, trying to make it as useful as possible on the subject. I hope you do find it to be helpful in some way, and have a great day!

  2. I learned so much from you! Thankyou so much! I'm a freelance graphic designer, I specialise in thumbnails and you helped me so muchhh

  3. Okay, 1stly it's really awesome that you put a timer in the sponsor part of the video. It makes this transparent to the views and very professional. ☺☺☺

  4. Great teach so far! I've notice that in the Z pattern explanation you have an error on the text, that says 'top/right and then diagonally to bottom/right'.
    Anyway thank you so much for your videos!

  5. Had a career in advertising and design for over 27 years before I retired – but still learned a lot! Also got idea for a logo. Thanks!

  6. I sometimes need the basics Satori, like 2 minutes videos covering each tool in the sidebar AND the Menus.. And then a index / content for your OWN page that we can conveniently search through without getting other tutors videos…

    Cool video made some solid points.. both the Z and asymmetric methods were spot on and note worthy..

    Maybe just highlight this form of tutorial clearer, as intermediate techniques or something..

  7. I've learned a ton from your video's! I like how they are so much to the Point and with clear examples.

  8. Very useful information, thanks for sharing this kind of videos.. I love to see more similar kind of videos in future.

  9. New sub here, some awesome tips on your other videos, just wish they were longer, lol, great stuff though.

  10. Great video, very clear and useful tips. Thanks a lot for sharing and taking the time to create this super useful information.

  11. @6:35 A nice trick if you want to use mosaic balance is to create a series of simple rules for your shapes. For example, RULE 1: a square overlapping a circle drops the circle out. Rule 2: If an overlapping square is bigger than a circle, then blend (to a formula). Rule 3: Thin black lines always knockout.
    This process creates artificial balance by creating commonality beyond just shape and form, but stylistically.

  12. As always beautiful content, I would like to see a video about logo design that does not use adobe illustrator for the final touch, I am not fan of adobe family. I use sketch, final cut pro and procreate and snapseed for all of my creative endavours.

  13. Sir Tom, this information so needed for graphic designers. This is what I keep in mind as I am designing. As always have a great day.

  14. OH MY GOD. Amazing video! In everyday work things get so automatic. This video makes me remember how basics are important.

  15. these channel are awesome im a filipino but i always view your channel for my career as a guidelines for every project nice and very smoooth delivery

  16. Is something wrong with my eyes at 3:42 if I start reading the 'We've been expecting you' title, then the illustration, then the paragraph and finally the Basecamp home button logo? meaning I did not follow the z pattern.

  17. Hello @Satori Graphics. Thanks for your educative videos. Can you make a tutorial on how you designed the introductory gradient photo you used in this video. Thank You Much For That

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