Design for Branded Spaces | London College of Communication

Design for Branded Spaces | London College of Communication


My name is Valerie Mace. I am course
leader of the Design for Branded Spaces at London College of Communication. So
designed for branded spaces is a way for brands to create experiences for their
customers and audiences and visitors by expanding their marketing strategies and
their brand into 3D. I’m Anna Koroleva I’m from Russia originally from st.
Petersburg and I’ve graduated from Branded Spaces at LCC. Design for Branded Spaces, it’s coming from the brand itself first of all so it’s great research on the
brand; brand guidelines, principles identity. For example if you say take
Nike everyone knows their logo but what’s
behind it, what’s their story? What are the ideas, values of the brand? And then you’re taking this research and you making it three-dimensional. Designing for Branded Spaces, the concept of branding, it’s quite broad. It covers commercial
brands, cultural institutions and public organisations. So our students have
access to a quite a wide range of creative opportunities. Hi I’m Julia, I graduated from London College of Communication in 2015. After the course
there are so many professions you can go into. It’s good that university preps
you for that and they taught me how to research and think creatively, come up
with ideas, develop those ideas further and they pushed my design
thinking and they gave me confidence as a designer. A typical day on the course will involve workshops, activities, working with other
students, doing some research experimenting. We work primarily through
projects so students would have a project brief at the start of a
unit and we also have study trips. I did want to be an architect from the age of eight and I continued that through school. I always I’ve art, I loved designing
technology as well but I was a massive maths and science girls. But I realised
that what my key was I loved people. I wanted to work around people. We are
learning about the senses and how our senses interfere or can enhance the
way that we work, live, breathe, move in a space and that was what I wanted to
learn. At LCC I was constantly thinking out of the box. and going out of my comfort zone. Valerie was always pushing us to meet
new people, to go to speak someone. It’s the amount of the information the teachers
are giving to you. It’s huge and it’s just a question of if you can absorb it all, if you can absorb it every day you’re going to graduate as a great professional. The type of work that graduates do after they leave is quite broad and very
interesting. Design for Branded Spaces represents a family of professions, so
the course offers new creative opportunities for our students and what
is really important is that our students are not confined to one profession. We
have access to a lot of choice. Definitely I’m happy to graduate from LCC.
Even now after these couple of years I feel like it’s actually like in my heart
it’s like my university and I’m proud I’ve graduated from LCC and I feel like it gave me so much, in so many ways.


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