Design for Business | Blakely Interiors

Design for Business | Blakely Interiors


My name is Stephen Blakely, our business
is Blakely Interiors, what we do is we are manufacturers of Upholstery furniture, curtains, we do interior design, we help clients from the very start of the design
process, the whole way through, and we can get involved with architects, we help
them pick their kitchens, their bathroom, their flooring, their wall covering, and
then we come in through the end process to provide all soft furnishings and
accessories. The DesignActive Program was a bit of a double-edged sword for us,
obviously we are interior designers and we feel that we have the right to
say what design is, the negative part was actually me letting go and trying to step back
from that design process and it certainly was a bit of an eye-opener for
me as well to literally throw the hands up and give all control across to – who did our design. I actually at the end of it found it very liberating. I
found it very good for us. It actually allowed me to see past what we
were trying to achieve and actually even give us a little bit of direction of
where we are going. We were really pleased with the outcome
the the branding really does suit us but it also really doesn’t set us up for
major growth. The DesignActive program I certainly would recommend and
certainly, at the start I have to say was perhaps a little bit skeptical, in terms
of the design output but, I couldn’t be more pleased, certainly
in terms of where we are, our promotional material or our vehicles, the branding
that we put on everything I mean anything we are no manufacturing we have
we’re having our branding on it whether it be a scatter cushion, a roman blind, a
sofa, and it certainly does allow us to establish a brand as becoming very well
recognized in the industry for the the quality that we actually produced.


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