Designer Wardrobe – starting and growing a business

Designer Wardrobe – starting and growing a business


(upbeat music) So, six years ago, I was diagnosed with thyroid cancer, and I was trying to think how am I gonna pay my bills? How long am I gonna be off work? And what the situation was gonna be for me. So, then and there, I literally just founded Designer Wardrobe. Designer Wardrobe’s a marketplace for women to buy, sell, and rent designer clothing. But, it just meant so much to me having something to actually do everyday. Like, waking up and working on Designer Wardrobe, and growing the community, and reaching out to people to get them to sign up, and it was just like a really nice way to keep positive, ’cause it is such a hard time. I believe that over 20% of a woman’s wardrobe is left untouched, so by using Designer Wardrobe, you can sell your old clothing, you can rent when it’s just the one-off, and then you get to know designer brands. And from there you wanna support them and wear beautiful made pieces that last, instead of trying them out, after a few wears, you’re able to resell them or keep them and keep wearing them. My top tips for starting a business is to build an amazing team and community around you, to stay super focused on the bigger vision of where you’re going and where you wanna take the business. And to have an amazing bank that you work with. So, I’ve been with ASB forever, and I just love that I can really trust them, they’re always there to support us, especially when we’re going through our investment periods. They were just wanting to really understand the way that the business works ’cause we do operate in a unique way. In the future for Designer Wardrobe, I see a lot of stores all around New Zealand, a subscription model where a woman can sign up and rent out about three dresses a month. And just really working with our designers to create a really fun way to add something like rental into your wardrobe.


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