Designing emotion in the new Ford Fiesta

Designing emotion in the new Ford Fiesta


I think of myself as a storyteller and these are my tools. Each thread is like a character
that moves a journey forward. I appreciate the simplicity of
how colour communicates feeling Simplicity is lasting. It is powerful. I use this in my design. My name is Kathleen Langer I’m a colour and material designer for the new Ford Fiesta. My job is to create character and emotion so that each new Fiesta has it’s own story. Choosing the right colour is essential The material has to work together not alone. As a designer the urge is to fill the canvas. But with the new Fiesta I chose one colour that
runs through the entire interior. This single thread communicates an idea it becomes the character of the vehicle. I collect textures, materials, colours. This is my inspiration that I bring
to my work on the new Fiesta. A simple yet powerful story that I helped create.


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