Dynamic Exits in Studio – Google Web Designer

Dynamic Exits in Studio – Google Web Designer


KENT: My name is Kent. I’m the creative
specialist on the Google Web Designer team and I’d like to review dynamic exits in Studio A dynamic exit refers to the URL loaded when a dynamic ad is clicked on It’s usually related to the product being shown and that URL comes from your
data feed This video describes the workflow for setting up dynamic exits in Studio Now the simplest case is an ad which doesn’t use a gallery or carousel
component Here’s an example from another one of my videos titled Dynamic in
Studio – Google Web Designer You’ll see my creative contains only placeholder content But when I preview it in Studio you’ll see it loading data from my feed Refresh it Now we’re seeing product number 0 Look at my feed for product 0 we’re seeing this name, this image and here is the URL
for my exit for this product Now when I set up this ad, I used the simple static exit So when I click anywhere on the ad it’ll load a static URL like a landing
page What we want to have happen is this to exit to the URL associated for that product Let me show you how to do that in Google Web Designer First thing we’ll do is select the current event and delete it Then we’re going to look over in
our components panel and open up Interaction and grab a taparea Then with the Transform control selected I’m going to stretch this out to cover the ad And in my Dynamic panel I’m going to click the plus icon to make a new binding We’ll select that tap area We’re going to look for Exit override URL And we’re
going to drill into our feed the first item, exit URL, and get the URL Click OK and we’ll
publish this Now when that’s done we’ll switch over to
Studio We’ll reload our creative I’m going to click on the ad Now I’ll see we’re
getting product one Just to make sure this is really working let’s reload it
and get another image Here’s number five Let’s click on that Here’s product five
so that’s good Now next thing you might want to do is combine static and dynamic
exits in a single ad so you might want to have a logo up here which goes to a home page and maybe some disclaimer text down here which goes to a legal page So let’s see how we can do that Back in Google Web Designer I’m going to double click this new
taparea and give it a new name exit-default then I’ll copy and paste it I’m going to call that one exit-product and this layer is on top So I’m going to
make this just cover the product area and I’m going to select exit-default and
change the exit on that Now one trick over here in the Dynamic panel I can choose Selection and now I would just see the binding on that selection I’m going to select it and delete it With it still selected I’m going to move to the Events panel click the plus icon and add a new event Google ad, exit ad, gwd-ad I’m going to put an arbitrary ID in here and I’m going to put a full URL to my
landing page OK and we’re going to publish again Now when that’s done, we’ll switch back to Studio and reload the page Now when I click in the corners I’m getting my static URL And when I click on the product I’m getting the correct product That concludes this demo, dynamic exits in Studio Thanks for watching


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