entry-level designer at your place of employment

entry-level designer at your place of employment


Here at the Gate Worldwide and entry level
designer would be doing production design. That could be anything from advertising resizes,
web banners, changing content out, changing copy. It’s production design. There’s a fair
amount of banner animation, html/css skills that would be nice to have. The reason why
I say that is because I’m always looking for designers who think in terms of motion or who think
in terms of how something can be implemented. So it’s very important, I think that junior
designers coming right of school have some comfort level with html/css. You don’t necessarily
have to be animators but could take direction from an animator or illustrator and be able
to animate type or to move type with html/css. Definitely design skills, knowledge of technology.
Illustrator and Photoshop would be extremely helpful. Since I’m not proficient at all in web design
if I was to have someone help me in my business having them be able to transfer their skills
from both design, and web and print would greatly benefit myself as well as I think any potential
employer. – that they show capability and versatility in both of those platforms. Interns, we really expect them to have a knowledge
of the software, be able to execute basic files in Photoshop, Illustrator, InDesign.
If we are hiring them for code, for web design work we expect them to be able to actually write code
and read code. But things like changing disclaimers on magazine advertisements, changing banner
ad sizes, so if for some reason we go through and we’re building a website for our client
and that website has an advertisement on it we need to be able to size that advertisement
in three or four size different sizes. If we produced a magazine ad for the Orlando
Weekly or something we need to able to have that magazine ad in three or four sizes so
if the client comes to us one week and says I don’t feel like running a half-page I want
to run a full-page ad or a two-page spread that we need to have that advertisement be
executed on all sizes. Years ago interns began basically like lackeys.
They filled glue pots and they fetched matte board and they cut up paper and they did all that
kind of stuff. And now because all of that is self-contained in the computer we don’t
do that any more. So a lot of the interns that come to work for us they’re kind of thrown
into the middle of the lake and asked to swim like everybody else. You know they are working
on creative projects just like we are. Now, they may be finishing something up. They may
be resizing an ad or taking a large brochure and turning it into a rack brochure or something
that’s a little less on the creative side. In reality I think these days probably a greater
chance to learn than say it would have been 25 years ago before the Mac. That kind of makes me laugh. My first entry-level
position as a designer I clipped out knives for a knife catalog, hundreds and hundreds
of knives a week. At the time I thought this is not what I want to be doing with my life.
It actually really developed a skill for me. Just like any production skills when you’re
that age or just right out of college that I’ve used for decades. That’s kind of a funny one for us. We don’t
necessarily have entry-level per se. We don’t really have a lot of room for production design
and stuff. So it’s fairly demanding for anyone that we bring on board because we are going
to expect them to be able to contribute fairly fast. So I don’t expect them to be able to
own a project and be the team lead but I would expect that they would be able to contribute
in some form. That may be in carrying out the vision that’s already there for the project.
Being able to jump in and design interfaces for feature sets that are coming up and be
able to present and speak competently about that stuff and explain why they did what they
did, what solutions they came up with for the problems that were given to them. So it’s –
pretty – we expect a lot of anyone that joins our team. Our projects and tasks are assigned based
on your skills. Also resourcing, a little bit on attitude and your perspective. So it’s
not just the hierarchy or the cool jobs go to the higher ups. The beginning designer
may work on a flyer or a brochure, including web content, like video or audio. Also it
could be some interface design or provide support on a photo shoot. But the one thing
in common with all of our staff is that you would collaborate with the team on a project
that’s not your own. That could be inclusive of participating in creative reviews and contributing
in brainstorming sessions.


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