How To Build Your Brand As An Interior Designer

How To Build Your Brand As An Interior Designer



hi guys welcome to a brand new video on eating marketing TV and I have got a special treat kind of claim this is the first affiliate marketing team is nine facilities on critical aspects of marketing your ETA design business already this is particularly high quality contain the choice of my own experience helping other into a Zionist market their business and I believe that it will answer some of the questions you have been facing in your own attempts to market your own business let's start so as I was saying here's the first one of nine part series on critical marketing aspects and today in one part I will talk about branding how to design and will you plan first things first what exactly is a brand is it you know is it the social media presence is it the services you offer it all of those represent your brand now think about you closest friend okay like what exactly is it I needy is it their fashion sense is it the food choices or is it the interest it's not any single one of them is it the identity of a closes trend is a sum total of all these characteristics it's the same big brand you Brad is showing here design company's entire identity right now your surveys your interaction with your clients don't know you and everything how do people see now that's the first clue to building a brand that really creates of US adults new client who or your audience as numbers of hash density I see them as people because again of the day that's what they are people now think about who you plants are or who you ideal client is okay and try to develop a persona for such a person and how do you do that simple you ask your plans to fill up a form and asking game some relevant details about themselves and you pull about that data to see what characteristics your clients have now are they single do they have kids what age groups are they and where they live you know stuff like that so the idea is that they will be aspects of themselves they are to you by answering such queries and this gives you an idea of what kind of person you are targeting with your plan as the does is always work no sometimes it's just rules to do much more to go through all the data okay you may not be able to understand or draw any conclusions so what do you do them simple you go to social media now you can check out what kind of fruits in hang out with or what kinds posts they upload or whether to tag themselves in images of riffin or to publicise themselves so all these will give you clues to s to MU u ID plant is and how you can appeal to them okay to mood to know more about how you can develop a buyer persona go to my article search which u.com slash it your design marketing stash I get transpire persona right so now once you have understood the persona you need to appeal to you can start building a brand that appeals to them now brand building is a vast topic and it really wouldn't be doing it justice you know if I try to tackle all the aspects of brand building in one single people so today I will concentrate on visual brand identity now visions are a key part of dragging the tangible things that people see when they come in contact with your brand as some so you know if you make a powerful impressions on them right you know who your website your social media and one of those all of these you know for part of your visual vanity social media we need to talk about another day it has his you know it's one of those things you know that has this life of its own now the basic brand image the logo the presentation of your brand that's what I'll focus now so there is five key components to a successful brand image there are no rules fonts colors patterns textures and images each has their own role to play in building your brand first of all the loop the logo should be designed so as to create a space for itself in people's imagination right I mean think about Amazon where like many think about Amazon what comes first you mind the word Amazon or the new book right it's the same with Facebook with Walmart and with everything so make you know boom is something that will sticks it's imagination and don't make it too complicated or ornate on you know it's something simple remember Facebook's logo has only the letter F inside a sphere that's a nothing too complicated right you think of it like this yo logos should be sufficient to make a flick people think you know think about you and you drag now small little F inside a square back the space with no questions asked right no yes Facebook as a company has achieved of course status you know and it takes time to achieve that but this is my kind of zero power good visuals can get rides so coming to the color let's go back to the Facebook logo so they have chosen a color scheme that's very easy on the eyes attractive and he is a crucial element a color scheme that's consistent throughout did Facebook web design right now in general bold colors are accepted to give an impression of determination and conference to know more to be more precise you know generally supposed to convey the warmth and happiness okay and really supposed to than may excitement but take this wisdom with a grain of salt right now CNN slow go is red but do you think they want to create an impression to like you know of excitement or or an exciting company to work with or do you think they want to convey an impression of being a trustworthy organization so generally speaking in with a color blue is supposed to convey trust and as you can see CNN has Bob that train okay so on the other hand if you go through phase you know you will notice that a blue and white color combination is being used a lot now if a new Facebook is supposed to be an exciting place when you know where people share the thoughts and you know and the feelings right so by all means you should try to know about such color guides and but don't follow that don't follow them as ironclad rules right so the mainstays should be making your brand keep the vibe you want your company to have okay and you should choose colors accordingly one more thing about Facebook school remember how I talked about color scheme does consistent throughout Facebook web design this consistency is key to establishing your issue brand identity or the next thing I want to talk about is Patrick's what exactly is a very it's a it's just a scale or combination of colors or shapes or whatever that you use in your brain and why do we want to use it simple pattern can convey an impression or create a mood that individual car is gone now think about Amazon movie okay what does it remind you watch a smile right so it's some well but effective messaging now a machine brings smiles on faces of people through it comes into contact with right a very appropriate message for a company that provides retailing and technological services or think about the new it's simple it's very simple pattern right but very powerful and if you go through the evolution of shell you who you know it has changed a lot from its original $1,900 that was the realistic image of radiancy share now they have retained the basic title but simply find it enormously and enrich Street with bright colors to make it stand out from other images and make it memorable so just like with images 0 keep it simple don't make it too complicated but always try to make it stand out try this out challenge yourself and your team to think about think of one emotion that you want you class free experience okay and then design a pattern can be in that image trees now next we come to fun every font can be is a particular impression or sits a particular mood okay so for example Lucia handwriting's it's a personal mood right now Times New Roman can be is a professional setting my comic sans ms can be is a non professional atmosphere right an asset if your designer you know who handles big-ticket projects you need to convey a professional image of yourself visitors to your website must see you as approachable as under the humidity but not as a party hopper or someone who is always cracking jokes right they will see you as someone he can trust their money waived okay the kind of images you upload onto your website and have on your social media behalf the powerful impact on givers and you need to become that now in other words you know you need to choose an image is practically to gel with your overall world for example if you are looking to boost your profile and get orders from the local community you should always have images of your staffs and contractors it will show you as a good boss and employment providers and if you want to back quadrille projects you need to have images of any awards you may have born or any trade show is live in a part of let's talk like that so something that Stanley Shay's your credentials if you want some helpful pointers on these components or some extra unique material boudic search make you dot-com slash indeed using marketing stash mocking Indians Anderson's online and stroll down to the purple box right there and that's it for today you know I hope you clean some useful ad space on building your brand and next time I'll discuss the key elements of a good website design so keep watching this space it will be of marketing TV for more content thank you


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