How To Stand Out Online as a Freelance Graphic Designer

How To Stand Out Online as a Freelance Graphic Designer


– Many designers out there
are struggling hard on getting noticed, especially online
in such a saturated market. So, how do you get people to find you, just like you’ve done here
on this video with me, or even better, how do you
get clients to find you, instead of you always
having to chase after them? That’s what I’m gonna
share with you right now. (upbeat music) First things first, you
gotta do great work. There’s no doubt about it. There’s no shortcuts or secrets there. Just do good work. But other than that, how do
you get people to find you? Well, I’m just gonna cut straight to it, it all boils down to
how you brand yourself. Now when it comes to presenting
yourself, your brand, it’s so much more than your
color scheme or your logo. So much more. It’s what you do and who you do it for, how you do it, and most
importantly why you do it. Your brand is what people should feel when they think about you, and
when they interact with you, especially online. It’s so much more than the visuals. It’s your portfolio, and most importantly, the thing that actually attracts clients, your content strategy. Yes, your content strategy. So knowing the who, the what,
and the why is gonna help you dramatically understand what you can share to attract clients. So for me, I’m most passionate
about T-shirt design. That’s why when you go to my website, the very first two words
is gonna be T-shirt design. If you don’t define the exact
work you want to be known for, you’re going to struggle. Trust me, you’re going to struggle, because when you try to do everything, and you want to reach
everyone in the world, you’re gonna practically not exist, because when you do all those things, or you want to do all those
things, you reach no one. No one will know you exist
in this oversaturated market because the truth is there
are countless other designers that can design your
website, design your logo, do any of that stuff. So you have to find what
makes you stand out. Why should people hire you? Why should people buy your product? You’ve gotta find out
what makes you different, and what piques people’s interest. Maybe you post resources on
your blog every single week. Maybe you shoot a daily vlog. Maybe you like to sit down
and have personal phone calls with your clients one
on one to help maintain that real intimate personal relationship. Every brand or every designer,
anything that you look up to, does something differently. That’s why they stand out. You’ve discovered them somehow, and that’s why you follow them. It’s ’cause they do something
different that has piqued your interest, and this is
the same thing you have to do with your brand as a graphic designer. For me, I just don’t design T-shirts, and just throw them out there. I help brands stay creatively relevant. That’s the cheesy little
line I’ve coined for myself. So I post case studies on my
portfolio every chance I get. I link to the bands that I work with trying to send any
exposure I can to them. I create and share
content about what I love. It’s because of this it’s why you’re sitting here watching this video. You found me somehow,
and I appreciate that, and it’s also how my clients find me. They find me through these outlets. They know exactly what I do because of it, and I have experience doing it, but also that I’m super
passionate about it. So how do you stand out
as a graphic designer? Focus. Right now, I mean, right
now, you have to define the what, who, and why. You have to take the time
and actually write this down, and just go all in. I know focus can be scary,
and even if you’re not 100% sure on what you want to do, just do it. Just go with your gut
and go with something that you know that you
want to be known for. And the great thing is that if
it’s something down the road that you find out that
you don’t want to do, or maybe you find another passion that you would rather pursue,
then you can switch. You can pivot. You don’t have to start back from zero. You’ve gained all this experience, and you can apply that to
this new passion of yours. Just know that you will grow faster if you focus on something. So enough of that. Now that you have your focus,
what do you do with it? What are you going to do to stand out? What needs to be done? The best thing for you to do now, maybe you already do have your focus, and you’re still kind of struggling, you have to define goals. You have to think of where you want to be, and then work backwards. Let me give you some ideas that you can hopefully draw inspiration from. I need to start creating
content on a weekly basis. I need to take three online courses to beef up my web dev skills. I need to make five case
studies for my online portfolio so I can direct potential clients to them. I need to redesign all
my social media accounts os they’re consistent
across all platforms. I need to set up an email newsletter and create a free incentive to start connecting more intimately
with my audience. With all of this said, I know
freelancing is a struggle. So I want you to keep fighting. I want you to fight to stay exciting, and to work hard to meet your goals. Just a few years ago, I was barely making a couple hundred dollars a
month with my freelancing. I didn’t have any real
goals, nothing tangible. I just tried to take on any
type of graphic design work I could just to try to make
ends meet and to save money, and well, I was struggling
for a couple years because of that, because I had no focus. So, I decided to do something about it. I rebuilt my freelance
business from the ground up, and I found my focus and rebuilt
my entire website around it and then I wrote down all of
the things that I had to do in order to get there, and
then I just took action. I am now at a point after going
on six years of freelancing full time where I’m not
constantly struggling. I’m in complete bliss
doing the work that I love, designing T-shirts for
the merchandise industry, and I absolutely love
that I can take the time whenever I want to shoot
these videos for you, or to maybe create a product. The only thing holding
you back from growing and being successful at
freelancing is yourself. You’re the one that’s
in control of how hard you should work, and
when you should persevere through those hard times. You can stand out, you can
be successful freelancing, you just have to embrace
what makes you different, and then you gotta make it happen. I hope this video can give you
a little bit of motivation, and inspiration to really
define what you want to do, what you want to be known for. That is literally the number one tip that I could have for any freelancer. It’s what sky rocketed my business, and it’s why I’m doing
exactly what I love. So, just hopefully you found
one golden nugget in this video and you apply it to your life and you can get where
you want to be one day. Thank you so much for watching. I really appreciate you, and you taking the time
to watch this video. If you have any questions whatsoever, leave a comment down below. Like this video if you liked it, and subscribe if you don’t wanna
miss any more of my videos. Thanks for watching, now,
let’s get back to work.


82 thoughts on “How To Stand Out Online as a Freelance Graphic Designer

  1. How to become focused in your area when applying for jobs. Most of the job descriptions tend to look for a jack of trades type of designer. I am mostly interested in brand+ logo design. Thanks for the great video.

  2. Brent Galloway you are the real deal. I love your honesty, and just how you are giving back after you made it. keep staying true and thank you for all that you do for us. keep up the good Job.

  3. Thank you, man! i'm not designer, i'm musician, actually, but it's all the same, it's our small business! You are so right!

  4. Thanks a lot!
    This video was such a motivation to me that I am gonna start over my freela cing career as a graphic designer!
    thanks again!

  5. Great points Brent, i have more than 10 years working as an in-house graphic designer in different agencies and just a couple of months ago i decided to quit from that confort zone you mention and move to a smaller city near the mountains and nature in my country to live a healthier life, so i'm starting to freelancing on these online websites to try to pay the bills. It's very difficult the first step: you don't have a name there, no ratings and reviews, i have that problem right now: standing out between literally thousands of freelancers. My work is good but it's really hard to stand out, i'll follow your videos many thanks for sharing them!

  6. Thank you, this really helps me see things differently. I'm a scatter brain going into my 4th year of Graphic Design and feel like I have no direction and I want to do everything. This is a nice 'slow down' reminder and I'm excited now to think of ways I can break down the things I like doing. 🙂

  7. I am leaving my full-time, Graphic Design position on September, 2nd to be a Freelance Designer. I am terrified…but so excited at the same time. Your videos keep me confident and happy about my decision.

  8. Currently studying 3D Animation. Although I would like to start developing my personal brand. Thank you for your inspiring words

  9. Hi Brent! I want to thank you for your videos. I'm at the point that I want to start my freelance career and your videos are very inspirational for me. They help me to make myself the right questions to choose the right path. I like your human perspective of things!

  10. Hi, i am thinking of starting my Freelancer career i an really good on design but i don't know how to find clients 😕 can any one help me out ?

  11. How do you get clients to find you? – Design something. Make a flier and funnel the viewer back to your website or portfolio. Make sure your social site is listed on the flier. TAKE OVER YOUR CITY FIRST.

  12. Very useful video. I'm more passionate about photo manipulation but I have a question for you: that what, the who, and the why of what exactly? I'm not sure what you mean by them.

  13. Thanks for the video, you present the content in a very clear and objective way. I've been trying to get courage to get back on being a freelancer

  14. Hi Brent. I graduated with a BFA in graphic design. I have been struggling with my graphic design career path for about 2 years. Maybe I have not tried hard enough. But I went on interviews after interviews, got no luck. Tried to send emails to design firms to ask for entry level, even internship, still no luck. I dont know what is going wrong. So I found your website. I am thinking I might try to do this. I kinda like the idea of working for myself. I have an interest in sports and gaming. So I tend to use that as my source for my clients and projects. I rebuild my portfolio and website. But what next? I have no idea how to contact with clients, especially in the area that I am interested in. Would you please check out my website and give me some ideas? Link is: vtdotcreative.com
    Thanks

  15. @Brent Galloway What kind of blog website is acceptable to use as a designer? I'm using WordPress and for the portfolio do you use a separate website for the portfolio and a blog? Or do they go together?

  16. Great advice and inspiration. I keep hearing about focus vs accepting any job. I'm starting to freelance and finding very hard to turn down work while I have bills coming, but I know in the long run it will be worth it.

  17. i genuinely appreciate your videos. good work, really makes me feel more positive about stuff i create to try and show to the world.

  18. I've been binge watching your videos and decided to comment on this one even before I finish watching it. This is a very valuable resource and it's in no way only for graphic designers. I work mainly as an illustrator and I believe there's value here to anyone who's a freelance creative!
    Thanks!

  19. Great video clear and concise, with the complimentary visuals to match. As a multimedia designer with many years experience I'm inspired to take my career to new levels. Hope you keep up the good work!

  20. how making content like Tutorials going to help reach to clients? Clients are not looking for Tutorials, People who are looking to learn only they will find you

  21. Thanks Brent you are very sweet and encouraging. Great focus! This is the answer obtaining clarity and focus on one thing instead of all things to all people.

  22. I am about to graduate in the spring with my associates degree in graphic design, and intend on going for my bachelors degree immediately after. I want to do free lance work while I work towards this goal to build up my portfolio and show future employers that I have the passion and initiative to do things that weren’t just assigned to me in class. I’ve been watching a few of your videos to get started and they’ve been a huge help, keep it up

  23. Wow, you said exactly what I needed to hear right now. …and some of what I didn't want to hear but needed to haha. Thanks so much for sharing solid advice and encouragement to follow through with it.

  24. I have been freelancing for a year as a graphic designer, but decided to focus more on illustration and Animation. Slowly my focused areas are aligning and getting clearer. I get projects that I love with awesome clients. At first I thought I should be the know it all artist, but then it was super exhausting. Now I get more projects that I like, childrens book illustration, animation of cute characters for film or games.

  25. Hi Brent,
    I am a recent graduate and earned my BFA, I'd like to do some part time freelancing but I am not sure how to focus since i have zero experience in the design field. I have done a logo for one singing group, and that is about it. I focus on branding, print design and apparel design and also create commissioned digital illustrations. I am not 100% sure how to stand out since many designers technically do that. If you want to see some work you can check out www.desireywester.com or www.facebook.com/desireywesterdesign. I would appreciate any advice. Thank you.

  26. Thank you, Brent, it is really awesome tips, I am Infographic Designer, but I have also wasted my lot of time on Upwork and other websites like that. But I have noticed that criteria on these websites are something else. Basic designers are top-rated at there, and one bad comment brought the expert's profile goes down.

  27. Such a great video with a clear message, easy to understand, so thank you! I already knew what I need to do is to focus on expertise that speaks to a specific target as I was in marketing before, and your video confirmed it! But what if you really like making a lot of different things and concepting is what you love? Any advice for those of us who can't decide on the focus?

  28. This is a brilliant video. Helps me with the guideline to ask myself to do freelancing. Very Very Helpful. Keep it up. Glad find this video.

  29. Great video and tips! I wouldn't classify myself as a graphic designer more of a creative artist. Its the same. I just rebuilt my website with a new bio and everything!

  30. You are a true saviour and inspiration…I was so confused to how to just start my Owen work..
    Thanx bro for opening my eye so that i can see the right path to make my dreams true…keep making such informative videos…
    God bless you and your work… thanks a lot…

  31. Dear Brent, you are a very great motivator, and truly your videos opened my mind. Doesn't sense create the illusion that I doing many things, whatever is possible but… Is a much better way to successfully present my service via few points what I do as best.

  32. I just found you and you really struck a nerve with me. I’m faced with the decision to take a design job at an agency I’m a little hesitant to because of different reasons or to start freelancing full time which I’m just realizing I’d love to do. But it’s scary and there are lots of unknown factors. But I guess that’s what stepping out of your comfort zone feels like…

  33. I wouldn’t be surprised if I already commented on this video forever ago but I just watched it, this really helped me to get a wake up call to all the things I have been doing wrong, but also helped me to realize all the things I need to do, to start making a difference in not only my freelancing but career/life. Thank you Brent so much for making all of your videos. They are great. 👍🏻!

  34. I'm a graphic designer who's loved creating since forever and want to make it a full time gig but i just haven't marketed myself… I quit my job and wow its nerve racking but exciting! I've been watching your vids to help, and have all been so helpful and inspiring!!

  35. , hi there cool little speech u gave there it's been really interesting lately just checking out how other creators make money online and stuff

    I'm a creat9ve from cape town – South Africa and have been for a long time starting out as a graphic designer and t-shirts just like

    stared out at 18 – before computers all colour sep by hand etc for biggest clothing chain in sa.. yes i am in my 40s now.
    then I worked for Billabong as their designer for good few years 6 years or so my 20s

    international surf brand work for the South African branch

     then I became a video editor and animator through doing shows and events and that sort of stuff mostly so I know the technical side of shows and projection all of the video editing for that and animations and I am a highly skilled individual who has quite a broad range of creative mediums the thing is I was retrenched a few back and I had a bit of a wobble and I found it so hard to promote myself I promote some of the biggest brands and corporates in this country and I just I just can't seem to how to get the client's up so now happening must got one client or two clients and they kind of just ready to take the mickey you know very little pay huge hours and all of that in North and South Africa that they take advantage of people in the sense of logical test before work so now and then I get home I really want to start her leveraging a passive income can be no I mean I used to be quite a entrepreneur and I've let that fall away so yeah it was quite inspirational I don't know how good passive income can be I mean if you can really can't concentrate on her give me a really good way to actually make good money without having to do much yeah so I'm just taking it out there like what's going to be the best value my time and and all of that and obviously you know like a bit of work for people over 60 abroad because the exchange rate is very very much in my favour so well I've kind of started doing my portfolio property for the first time really well I've done it a few times always seem to this chicken in the bin if you never seem to do anything for myself anyway I'm doing a voice to text thing yeah so it's very long I'm sure but you asked somebody leave a note he hasn't won one for you anyway have a good if you feel like contacting me you can get me on Troy Wells creative at gmail.com t r a y w e l l s creative at gmail.com thanks for the nice words was inspirational take care later – sorry for poor gram,mer etc – voice to text u know…

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