How to Turn Your Creative Passion into a Career – Lessons I’ve Learned! #Ad

How to Turn Your Creative Passion into a Career – Lessons I’ve Learned! #Ad


My whole life, I’ve been a creative person,
and as I grew up and had to figure out what I wanted to do with my life, I found ways
to keep making my passions into a career. It’s never been easy, but a lot of hard
work made it possible even when plenty of people in my life didn’t think I could do
it. Today, I’m going to share some tips for ways to make your creative passions into
a career, based on some lessons I’ve learned along the way. This video is sponsored by The Art Institutes,
which feature programs in all kinds of creative careers including media arts, interior design,
gaming technology, and audio and film production online and in various locations across the
US. They actually aim to prepare students for creative careers, so if you’re looking
for someone to help you explore your creativity and take your vision farther, visit their
website. I’ll put the link to where you can find out more about their programs in
the video description below. Here are some of the things that have helped
me to start and maintain a career as a self-employed creative. The first thing that I learned is to diversify
what you are offering. Anyone who’s heard me try to sum up all of the creative projects
that make up my career may have realized that I do a lot of things. While it’s probably
a good idea to focus on one or two things at first, I found that the most reliable way
to make money doing what I love is to offer a lot of different ways that I can make revenue. So even if I don’t sell a lot of merchandise
one month, maybe I sold a bunch of music in digital stores and maybe one of my new videos
didn’t do as well as I was hoping but I got a bunch of new Patreon supporters, so that
helped keep me afloat! Another example is that I usually end up playing a lot of live
shows in the summer, but during the winter holidays when the weather isn’t as great for
travel, I can focus on making lots of crafts that people can buy as gifts for their loved
ones. Another good thing about having multiple revenue
streams is that you’re less likely to burn out. If I focus on making crafts for a while,
I start to lose the motivation to do that and I really appreciate an opportunity to
work on some videos for my youtube channel. Number two! Learn new skills. I figured out
really quickly as a self-employed creator that I did not have a whole lot of money left
over to hire people to help me. So I had to figure out how to do a lot of new things in
order to keep my business going. There are so many great resources and tutorials out
there, so take advantage of that and build up your arsenal with skills that will help
you succeed. Teach yourself to build a website and practice
doing your own graphic design. You can learn how to film and edit YouTube videos. Research
tips for writing good copy. It’s super important. Pretty much everyone with a creative career
could benefit from some basic marketing skills because chances are, you’ll want to get
the word out about what you’re doing. Computer skills, taxes, how to provide excellent customer
service. I taught myself how to record and produce music so I could share my original
songs online. Everyone needs to start somewhere, but I can’t stress highly enough how valuable
all of these skills have been to me over the years because often, I need to do all of them
myself. If I eventually decide that it’s time to
look for a more reliable job, there are now so many things that I know how to do that
I can bring to the table. And once you’re able to save up or raise
money, don’t be afraid to hire experts to do the things you’re not as well-suited
for. Your time is valuable too. Number three! Interact with your audience
and fellow creators as much as you can. Getting to know both the people who are supporting
you and your peers in similar fields can not only help you succeed, it also makes being
self-employed a lot less lonely. There are a lot of people out there who are
creating wonderful things and sharing them with the world, but I know that I get especially
excited to support the ones who reply to their comments. I feel like there’s something
really special about the way that these days, artists and other creative business owners
are usually the ones representing their own work and interacting with the people around
them. It feels so much more personal and I really root for them to do well when they’ve
taken the time to thank me for something nice that I’ve said. And by getting to know the people in your
field, you’ll have so many more chances to collaborate and learn from them. Lift up the
folks around you because it can create such a positive environment in your field and remind
someone that they are appreciated. Also, we all know how tough it can be to get the word
out and you never know who will give you a boost in return. And number four. Keep your options open and
be creative in the way that you decide how to use your various skills – there are so
many ways to incorporate your creative passions into a career that you may not have even thought
of yet. When I first started out, I focused on writing
and performing my own music but I learned really quickly that I could incorporate my
love of creating art into making t-shirts and album covers and even the little price
signs that I set up on my merch table. Pretty soon after that, I realized that I could incorporate
my childhood love of making home movies into a pretty great way of marketing my music when
I discovered a little site called YouTube. And look at me now. Lastly, I’d like to mention that there is
nothing wrong with deciding that you don’t want to make a career out of your creative
work. There’s a lot of pressure involved, the pay can be really inconsistent, and you
have to be careful to avoid burnout when you’re creating all the time. Plenty of people prefer
to be creative in their free time where there’s less pressure, and that’s totally okay.
Try things out and in the end, do what works best for you! I’d like to thank The Art Institutes for
sponsoring this video! Brand sponsorships like this are one of the things that help
me to keep doing what I love for a living. If you’re interested in hearing more ways
that you can support my work, read the video description below for a link to my Patreon
campaign and a bunch of other ways that you can help me to keep creating full-time. And
if you are a creative who needs a little extra encouragement, I made a music video for my
song “Do What You Love” with help from a bunch of fellow creatives that might just
do the trick. Remember to subscribe and click the notification
bell if you haven’t already because I have a lot of knowledge to share and creative stuff
up my sleeves and you won’t want to miss it. Thanks for watching and I’ll see you soon!


23 thoughts on “How to Turn Your Creative Passion into a Career – Lessons I’ve Learned! #Ad

  1. This was a timely video! I was just thinking about it – how to turn my creativity/passion into possible revenues. You’ve given me hope and encouragement. Thanks for sharing!

  2. Thanks for the great tips!! I agree about doing different things. The "experts" say niche down and do one thing and do it to death. Well, that's hard as a creative, because you can get bored. I do a variety of things now, and I enjoy it all so much more. Especially my videos. If I only did the same thing week in and week out, I don't think I could keep it up. I probably grow a lot slower this way, but I'm hoping that eventually I can grow an audience who enjoys variety like I do.

  3. Lauren I appreciate you so much! Thank you for this video (and the do what you love song!) Everything you do is just so wonderful. And I’m so excited that you have the opportunity to have your videos sponsored! I have always been a super crafty person and I have so many different hobbies, it makes it difficult for me to even determine how to make what I do into a career because I do such a wide variety of things. Do you have any tips on how to figure out for example what to sell and where to sell it? I’ve also been really wanting to get into YouTube and I tried a few times and could never keep up with it. I always find time to film but I struggle a LOT with editing 😣 any tips there as well?

  4. I'm a film major at a CC. Im planning on finishing my degree online. So…thanks for the help!

  5. Thank you so much for sharing, Lauren! So much great advice in this. I really admire the way you approach your work and am trying to emulate it as my channel grows. Ugh, I always feel so inspired and encouraged anytime you make a video.

  6. Your timing is impeccable. I’m digging through tax and business registration right now and it can be daunting when you’ve never been introduced to it before. Like, the most I knew is that I probably should have a separate bank account for business and personal stuff. But, I’ve also found that people are generally willing to answer my questions too.

    As for the multi-faceted career, I think it’s far more common than people like to admit. I love Emilie Wapnick’s Ted Talk on multipotentialites…basically people like us.

  7. Thank you for this Lauren. I'm currently on the job hunt but am considering selling prints and other things in the mean time of me finding steady employment. Any advice and encouragement I can get in this regard is welcomed. Again, thank you and best of luck with new projects. hugs

  8. This is something I've been thinking about a lot over the last couple months and has just been super helpful. Thanks to much Lauren!!

  9. I went to college for digital art, but have been out now for three years now and haven't even interviewed for many jobs… I just don't know what to do. I wanna be a graphic designer, and in my free time, (which right now is all the time) I like to do acrylic painting, haven't made much money either way, here in NW Ohio there aren't many jobs for artists who wanna work in a creative field.

  10. ty for this video!!

    @ People in the comments!! I create alternative clothing & accessories, also some harry potter themed merch, etc, I'm a small shop and wanna follow more small shops who sell similar things! Lemme know ya'll instas etc!!! Mines Akiraniu.Designs

  11. Thanks a lot for the wonderful tips! There were so many that I never thought of before. I am also a very creative person who has soooo many hobbies and one day I hope to turn those hobbies into a career!

  12. Great tips! Thank you so much! I've mainly stuck with drawing and would draw things for friends and family. Yet I saw that I couldn't stay that way forever, so now I'm jumping into clothing, cosplaying and crafting. :3

  13. Thank you for this great video, Lauren. And, thank you for gifting me (all of us) with this sunny spot in the YouTubes. XO.

  14. Do not go to Art Institutes. They've screwed over most, if not all of their students, and they don't care. Most of the schools are closed or are closing, and the company that owns them has filed for bankruptcy. They are thieves and liars, with classes that only give you more practice time and never helping to develop your actual skills and help you improve. Their job placements do not count for "industry" standard, but rather any and all jobs possible that a high schooler can get. They squander your money, lie to you about it, and then force you to pay even more money to them, screwing you over for life long debt. Just go look at the news: It's all over there.

    Note: This is not against the video or Lauren in any way, just the school.

  15. Hi Lauren, I’ve been subscribed for awhile now and I love your videos, I felt like I needed to say this. I HIGHLY suggest that you do a little more research when it comes to sponsorships, a quick google search will tell you that The Art Institutes are being sued and that they have recently closed 18 campuses. There is a huuuge group of people who have been screwed over. I love you but I hope people don’t apply after seeing this and get taken advantage of.

  16. I have found your videos super helpful, but I do have a few questions… I’m a fellow plushie maker and I want to turn it into a business. However I’m only 15… and I can’t afford a Etsy, is there a way I can sell on Facebook and Instagram to start out until I can afford one? What’s the best way to get business cards? How did you come up with your logo? How can I come up with one? How did you get your name? What’s the best thing to turn into plushies for a business? I mainly do food but I want to make other things for a more diverse shop, any suggestions? What’s the best way to get your name out there? How long did it take for your business to really take off? I am open to suggestions and would appreciate anyone comments and tips! Thanks!

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