Increasing Restaurant Revenue : Menu Layout & Restaurant Revenue

Increasing Restaurant Revenue : Menu Layout & Restaurant Revenue


Hi this is Toni Jorgensen again with Rib City
Grill, today I’m going to talk about how to raise the check out register with your servers.
Most of the time you count on your servers to be the advocate at the table to sit there
and tell about what kind of drinks we have, what kind of appetizers, to raise your check
average up, so you do a per person average. Menus are a good thing to have. A good selection
of a menu. There’s also a way to place your menu so customers can see them to which is
a whole another point, but for a minute here I’ll just tell you how we do it. There’s a
certain way as soon as you open the menu that your customer should be able to see the appetizers,
which helps out, and that’s, their eyes are drawn to a certain place. So it’s over to
this side. Then you want to highlight any item, like we highlight our ribs, which is
what we’re famous for because we want to sell that item, and then you usually have drinks
on the back. So that’s one way that you can up sell without using a server but today I’m
going to show you how to use a server.


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