Kristin Hall | Design Manager

Kristin Hall | Design Manager


I’m Kristin, I graduated from Design
Management in 2017 I work freelance doing a lot of strategy developments
and at Southwark Council with facilitating policymaking. I always knew I wanted to study abroad because I’m from Sweden and I was looking at London, New York, Australia. And decided on London because it’s close to home. I was kind of finding myself and a
mix of wanting to do something more I guess could be like businessy,
marketingy, like very straightforward more practical but still having the urge
to wanting to be a creative myself. What I valued from the course is being
exposed to design in a way or didn’t know design was, because often when you say
design people go ‘oh graphic designers or is it fashion is it interiors’ and then you
have to go back and say yes that’s true but for me it’s process. As I went
along I realised I don’t need to be the creative myself I just want to be able
to facilitate that sort of process. I became more more familiar with design
that as a tool in problem-solving and that really unlocked within me this is what
I want to do and this is what I’ve been looking for. Since I graduated I project
managed London Design Festival entries, I’ve worked with workshop facilitation with students, I developed strategies for communication and social media, and at
the moment I’m working full-time with in local government develop policy. So
essentially been working together with other colleagues within the council to
come together to develop a holistic policies and thinking and looking beyond
just this little silo of thinking for me it’s around transport policy
and I find it really interesting to bring design into that sphere, partly to
improve the actual services and policies and make them work better for users
so that can improve that actual service. But I also find it interesting too how
you can work with design, actual design, to become more accessible in
itself, so I think that’s something I really want to continue working on. I want to understand the practice of the service design the same way I want understand the practice
of graphic design, illustration or filmmaking, see the full picture and
having that overview something that really appeals to me and that’s what design management is for me. I think one of my key roles has been to facilitate my
boss’s thinking. Being the one who can listen in and follow her line of thought,
but being able to say stop or keep going or that sounds interesting. And
it’s been really valuable because we have built like really strong
relationship. London’s very important to me, it’s where
I see the things happening that I want to be doing. I have a lot of freedom
within my work to do flexible working and I’m very dependent on my space to do work and feel creative. It’s really great to be in East London in London as a
whole I really like going out and sitting in cafes or hotel lobbies, you
get your own office out of office. And so we’ve been working on this calendar the
theme is ‘hidden woman’ so we asked 24 illustrators and copywriter to come
together in pairs to select a woman they thought should be more notice throughout history and then they illustrated and wrote about that woman so each month has one women represented and the aim of that and has been to raise money for a
foundation in Sweden called Woman to Woman who work for women’s rights across the globe. My role in that project has been a lot of project managing, of course,
a lot of creative structuring developments and working with our social medias, building websites, managing relations with all the people involved in
the calendar. Going forward I would really like to continue working more with design as a strategic tool and design to unlock innovation and be more clever with resources.


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