Merchandise Displayer and Window Trimmer Career Video

Merchandise Displayer and Window Trimmer Career Video


Store windows have always provided a means
to entice passers-by to enter a store and go shopping. Merchandise displayers and window trimmers
arrange displays of retail goods for maximum effect, to encourage customers to want to
see more of what’s displayed in store windows, on retail floors, and on exhibit at conferences
and trade shows. Window trimmers arrange furniture, backdrops
and props, as well as signage to label price, sales, or other information. They work with store managers and buyers to
determine display priorities, with sales staff to coordinate efforts and promotions, and
with housekeeping staff to determine appropriate placement. Merchandise displayers often sketch ideas
by hand, or may use computer design tools. They may use their own designs, or work from
a design manager’s plan. Some create their own props from fabric, cardboard,
or plywood to complement their display, and must maintain and store props along with mannequins
and exhibit materials. Creating a pleasing and interesting arrangement
of products takes artistry and attention to detail, as well as strong visualization ability. Most window display positions require a high
school diploma or equivalent, along with some technical school training or related work
experience. A number of people who work in the field have
some college or a bachelor’s degree.


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