NYCxDesign 2019 – The Augmented Designer

NYCxDesign 2019 – The Augmented Designer


here tonight thank you no he does thanks
man said give designs as well for Stephanie Plum boniva who would be a
moderator tonight is he has been helping us a lot into putting this together
tonight so massive thanks to you and thanks as well for to a partner so the
IDSA in west by design super ventures and hardware massive enter the food
enjoy the drink enjoy the discussion if you want to have a near demo as well we
have no way and Edward who can do that for you will be very pleased to demos
Yap to you and with that great on you well first of all again thank you
when I first approached the mental review team and Charles with this idea I
was like let’s we have to do something really to help establish the value of
augmented reality for designers and so it makes a lot of sense and when we you
know when we kick this off it’s it’s great to have the support so thank you
very much and we’ll we’ll kick this off officially
and for those of you hopefully also that are joining us online or live Facebook
you can and for those that want to tweet about it you can find them on I want to
reviews Facebook page so there’s a lot of social media use the hashtag
augmented designer for anything you might want to post and as a just as a
reminder there’s also an option for us to to ask questions through the the app
online Medicom and we’ll be able to there’s a special code that will she’ll
be sharing through that so I got it there we go yeah there you go it’s all
good so yeah for those that want to download the app and then use that
special code you’ll be able to log in and we’ll be able to capture those
questions and seamlessly to my phone so with that let’s kick it off so some
introductions I’m going to pass it to our fine panelists but again what we
wanted to bring together is folks that could really bring us give you the
latest and greatest of the snapshot of the industry as well as some real hard
use cases for industry specific examples given that we are during NYC by design
so New York Design Week and we have some great designers here so with that I’m
gonna pass it on to Ari to introduce himself worried
Thank You Stephanie hi everybody my name is Orion vara I’ve been helping build
the AR ecosystem for over 12 years now as an intrapreneur
event organizer and recently as an investor I started the company back in
2009 we developed a art games and not so different than Pokemon ago it was kind
of early as you can imagine but actually we also developed some hardcore tech
that eventually was acquired by Apple and became the foundation for air kid so
it was nice to see kind of the whole loop closing with that acquisition but
at the same time you know back then we felt so lonely developing in AR that we
felt like we need to get together and there was no event for AR at the time so
we started something that is now called awwe as a small event quirky event with
just a couple hundred people with some great vision and ideas and concepts and
over the years it became one of the most influential event in this space actually
the next event is happening next week in Santa Clara so if you can still book
some flights be happy to kind of have you use this come code which will give
you the best discount we have today but it’s really it really became this way
for everyone in the a our ecosystem to get together to partner to develop ideas
to educate and energy to everybody that goes there so
that’s why you know we did it for ourselves and now it’s kind of serving
the whole industry so let’s move to the next slide just a few words about super
ventures the fund that we put together a couple years ago with the focus of
investing in early AR startups so if you want to talk about that happy to talk
about it now or today or any time and I’m really kind of excited about this
evening because ever since I started my journey in AR it was all about how do
you find the most relevant experiences to develop in AR and design is still
something that I think we all in the industry need to figure out what it
really means because it’s a whole new type of experience a whole new language
that we all need to create so I’m really excited to have you guys here with us
today excellent thank you so our so take it away why don’t you
introduce yourself to our audience okay hi Marcel I worked in its beta a profit
development firm in the Navy Yard inside new lab for those who have been there
Kennex Peter started you know this progress that you know most of my work
was always in beta firstly there was never being finished and with like ten
projects at a time so it was kind of like they just make you poking fun of
myself but right now today we have to venture funds been made typically about
six Paulito vestments a year we developed
about 20 products a year for the last five six years we do robotics medtech
consumer tech connected devices but you could think of aircraft mobility you
name it so we were industry agnostic we use our expertise in digital
manufacturing additive or subtractive digital face of global collaboration and
all our past experience of pain of how to collaborate remotely to do some great
work across flight officers right now we have
every Center for work is out of the new lab here in New York but we have teams
in San Francisco Amsterdam may be coalescing around Berlin Cape Town in
Johannesburg next week will be in the South African office sharing some of our
work around manufactured stories for the ad industry with the South African
groups and the following we come back in New York in robotics and the first
responder tiger great thank you very much next we’re
gonna go to me don’t need us leaders please introduce yourself yes hello
everyone my name is Lonnie the Strom cookies I’m a greek architect living in
New York for the past 13 years so together with my partner Lenny we are
founders of lot it’s an architectural office based here in New York in Athens
in Greece and object of common interests our design studio we are not interested
design background we are focused more in more sculptural design for we work with
galleries institutions museums we present installations have to do with
space and objects at the same time merging our two backgrounds as
architects and designers what you see is a temporary theater with design for a
design Miami two years ago down in Miami we work a lot with temporary projects
because they give us opportunity to play and as temporary then they are dissolved
in many different pieces that are actually collaborations with galleries
or they just disappear and so this sense of temporariness is something that we
always like to work with we recently started experimenting and playing around
with AR in our work not just in the design part but also for presentation in
I would like to speak later in this panel about our experience with us
excellent thank you very much and last but not least I’m going to introduce
Ross who already kind of kick things off already but tell us about yourself
Charles yeah sure so transmen co-founder a tormented with you again were using
augmented reality to streamline the product design process I’ve been in the
future prototyping industry for the last eight years have been working with
automotive manufacturers aircraft manufacturers we were installing huge
virtual reality system the size of this room may be minimum investments several
I mean six digits minimum and then two years ago came to market they are kids
in a year cause those two framework introduced by Apple and Google that
basically make any smart phone they are compatible and this was a kind of
trigger event for me I suddenly understood that we could bring those
virtual prototypes to anyone any designer any design team so what you see
here is augmented with you see applications that we created one year
ago this is pretty much what you can see in the in the experience today we like
to say that we are at the crossroads of 3d augmented reality and instant
messaging so if you’re a designer you’re working with 3d model you take your 3d
model you just drag and drop them to the platform you can use them in ER and then
you can collaborate around so those little dots that you see our
collaboration items that triggers a conversation it’s precisely located and
you can say I mean changes shape make this texture evolve and so on and so
forth okay good excellent so with sort of introductions I’m gonna let myself
last so I’ve been sort of in the space of what we call digital twin for Cinda
sort of the mid to late 90s and as as we saw the evolution of this space we
really came to it was obvious that we really needed to
show the importance of how designers can really take advantage of this new medium
so that’s the whole purpose of getting this panel to discussion together today
so I come from a background of sort of a hybrid a world where engineering and
design design and business again working for powerhouses such as IBM and and the
the PLM provider called des Eaux systems is the developer of CAD tools such as
SolidWorks and CATIA and I’ve been working in these project four projects
for clients at least the last five years with a lot of AR and realizing what the
process that we will need to have to be able to support the sort of this method
this new medium will call augmented reality so with that in mind we’re gonna
kick things off with a little bit of a kind of where we are sort of a snapshot
of things off in terms of setting the scene with a couple of themes that I
wanted to covers for for our our discussion as we kick things off so in
setting the scene I wanted to sort of show this sort of this chart of of the
current industry landscape so you can instead of see where things are going
it’s been obvious the last couple of years and already I’m gonna ask you to
kind of give us your perspective of this as well but you see this this extreme a
huge evolution of players in almost every possible place whether it’s
hardware developers software mobile apps and the sort of the baseline technology
to support all those as its evolving extremely quickly it’s changing
dramatically drastically every quarter if we look at another one example
and I had a couple more but I’m not gonna bore you to death but the point
the point I wanted to make with this is that the numbers are staggering the
amount of users per are estimated to go over if you put them all together it’s
over billions its billions of users and you probably probably the latest numbers
as we move forward but the reality here is we wanted to sort of see that the
space as a whole here and that’s just a are I can put up the VR developer site
as well but the other thing that I wanted to highlight is that we are going
through this transformation it is a point there’s an inflection point where
we have the maturity the technology going to a point where we can evolve and
we were just talking about this earlier where you see this happened in the 60s
where you went from you know doing things that hawk would in in two rooms
in GM for example which is that picture on the far left which you have a bunch
of craftsmen working on stuff on paper then you went into the 80s and 9 is
where you had the personal computer evolving where you start to see the
evolution of of a collaborative product development start to mature a little bit
and now you’re going into this new phase where everybody can work remotely either
at VRA or collaboratively what is that gonna mean for us so in order to kind of
put that together I wanted to highlight a couple of interesting things that I
thought the way I look at it here is I break it down into three sort of sort of
the the thing that we see in the mass media or the apps that are mainly main
made for consumers is sort of you know living your life in this augmented
reality space right and the other one that we’re seeing a lot more of the last
five six years is taking this technology that it’s is adding a little design and
mixing it up and letting it bake and see what comes out the other side okay and
then finally at the thing that’s really interesting for me is this new medium as
once we have the technology ripe enough to be able to to support the use cases
being able to design directly and went to reality and that’s where I’m really
interested to hear your perspectives on today so these are some examples I’m
gonna go through them very quickly just so to get your your your thinking I want
you on the audience to start thinking about the kinds of things that we could
be doing so the traditional made for consumer kind of use cases you
have information on the go you have actionable insights you know hopefully
taking like I said here taking giving the power back to the consumer or the
the shopper going back in the shopping on in a store in a traditional store and
other examples such as mixing you know makes it a reality for for enjoyment
where we can talk about some of the new games that might be coming out your way
some other it the second example that I wanted to share with you is this idea of
where we have creative folks like the teams the guys here on my right who are
sort of taking this medium and mixing in some creativity and some design and what
comes out on the other side or you have some really powerful use cases that you
can start to leverage meant that you know communication of business plans so
how can you make better decisions faster how can you conceptually support those
case studies with powerful visuals and then you know at the end of the day how
do you create that visceral response to an experience right and and that can be
very powerful and help people along the way I used the game of thrones for those
that are Game of Thrones fans in in the audience no spoiler alerts in case you
want to catch up but just highlighting with the examples of some of those
visual experiences that were created for some of those other marketing
experiential marketing events and last but not least some again something to
think about and as we move forward in this medium is sort of how can we move
in how can we make somebody an Augmented designer and that’s the examples here
where you have sort of what I think about as an industrial designer or
designers in general is they’re very powerful they have a very strong empathy
and they have a very strong ability of being able to design and context and for
non designers I think this is a tremendous opportunity to use these
kinds of tools to help enable that kind of capability that made these other non
designers may not have so and then finally last but not least for those
that that have been playing in these sort of fair in this area and the tools
to being able to directly does in 3d like gravity sketch and some of
the other tools that we’re seeing not only does not only design reviews but
actually creating directly in that medium so I’m really excited a couple
other things to think about here for the introduction is balance and I’ll point
directly to this is it’s not only about the technology but we need to make sure
that it’s just like spinning a plate you can’t have it you can’t have it all
going one way otherwise it’s going to fall down so you have to be able to mix
this have this right mix of Technology usage a business case and you know brand
identity and staying true to your brand and last again it’s technology maturity
which we’re gonna get to in some of these questions it’s while it’s not
about the tech the tech has to work so that’s why we have some startup
companies here and some folks that are in the industry that can really help us
give us some some pointers along that way so to kick things off with question
number one question number one going Tory Ori give us sort of a state of the
industry today please sure so you know since I got into AR 12 years ago we’re
trying to predict when is it gonna really take off and we always thought
you know it’s like just a couple of years away because it’s such an amazing
top technology and you know when the the iPhone was introduced and then Android
phones all of a sudden has incredible device with all the ingredients you need
for AR but it took much longer than we all fought but I think today 2019 it
really feels that we’re heading for exponential growth and there are some
really key market indicators that point to that one is the tech giant’s are
investing billions of dollars in these technologies we’re talking about Google
Apple Facebook Amazon Lenovo many other Chinese companies as well and that’s
producing not just more you know technology and in content but also
that are enabling people out there like I said before that can actually develop
AR and VR applications in much simpler way than when we started
the second point is that enterprises are now completely into it you some of the
surveys that we’ve seen recently point to over 70% of enterprises that have
either started implementing AR and VR or plan to implement it by next year and
there’s a lot of FOMO going on here because they see some of their
competitors using it they know that they have to use it whether they understand
how or why or not the third part is the install base especially when it comes to
AR with mobile they are like I said there’s now over a billion mobile
devices that are they are enabled in that that’s an amazing install base so
today there’s 1 billion devices in according to Facebook and some other
metrics there has been about 1 billion people that have experienced AR so it’s
really in most cases maybe it’s Pokemon go and Google sorry ah snap lenses and
so on so not the the high-end type of failure but still a yarn it’s educating
people about this and the reporter we’re seeing from these people is that those
who tried it really liked it whether it’s for you know try before you buy or
for for other kind of things and that points the fact that now that the trick
is to create experiences for the rest of us right for everybody else so that when
you get in you have something that can really be valuable for your life or your
business the fourth indicator is that investors
have poured a record number of dollars into AR AR and VR startups nearly seven
billion dollars last year and that’s again that’s an indicator that there’s
interest from investors and there’s plenty of startups out there that are
developing interesting things that could really take this industry forward so
that’s kind of not surprise for me that most analysts predict that this could
become a two hundred billion dollar industry sometime in the next decade and
that’s you know it’s not where we were ten years ago where there were just some
really cool ideas in concepts now it’s real products real people using it and
all the big companies are behind it awesome thank you thank you for that
very interesting I’m gonna go on to Marcel for question over to you and this
is a you know kind of general design but I’m gonna say you know what is your
design process what is your holistic design process and we’re all engaged
with the experience you know if you call if you use joke lines quote or any age
of IOT so how does that impact potentially your design process or so
you know for me my design process has evolved over the last 20 years from you
know being at the forefront of the design challenge be that person that
generates the designs dating to the being the purser person today that has
to facilitate the design experience and design tools for 20 other people which
is a very different role than you know I have strong designed desires and
expressions and opinions and it’s very hard to to you know pose these on my on
my team because you know we have an extremely talented group of people that
I work with and my goal my sole goal today is to both in design business
that’s interesting at all levels from venture to philanthropy and how do we
participate in our local and ecosystem how do we collaborate across offices how
do we optimize work flow all the boring stuff that you don’t think when you know
off when you’re 20 but the stuff that really you know when I started
2D visualization and animation was all the rage in the 90s name 3d printing
in the early 2000s and now it’s like you don’t have to 3d print every model and
really you don’t you should get over 3d printing it’s awesome and we use it
every day but it’s not the right tool for rapid exploration across boundaries
so we are super interested in how VR and AR workflow will change our design practise over the next 10 years you know Gravity Sketch and the ideas there the
tools want to be better all the time and all the money that’s been poured in
right now you can see the rapid effect it’s having on the way you the way that
we can use them without investing in ourselves there’s also if anybody went
to CES you know we’ve seen all the investment in television and lens
technologies for the VR and AR headsets trickle its way into high resolution
headsets that the military and the design office alike use so we’re super
excited about resolution militarization light weighting things that will allow
me to use this so that it feels like an extension of myself so they’re big
places or not replaces but becomes an alternative to the pencil and paper
awesome no need I would like you to weigh in on
this as well as a from an architectural perspective I think as well yeah I think
I agree that we are commonly different type of studio like smaller scale more
it would have to be more involved in putting projects and efficiency is even
more important for us we don’t have usually the capacity that you have or
the capacitance as large a few to have so also I think the current state in
design is that also remote work in cross-disciplinary correspond but there
is work work is even more and more evident so for such young firms to be
able to be they don’t have the resources to be able to be efficient as you said
traditional ways of working that with like with 3d model with 2d even 3d
printing that is super great but we I think more and more I see trying to
explore AR and VR because of that necessity and nowadays more is more
accessible we used to hear it we used to listen but it’s it’s now even even that
if I listen to it for like for the past many years it’s not we have a capacity
of film like ours to have the capacity to start like exploring it and we’re
trying to evolve through it and see and what they can do for us so the lower
barriers of entry has allowed you to sort of adopt these just cases that
would be prohibitive in the past exactly okay and also it’s motivating because
you say okay it’s accessible it’s not only the large and the figures of how
about their shows you can do it let’s try to see where can they take us and
how we can make it things work for us excellent okay thank you so let’s put on
a question over three so this question is for my friend here or Charles so take
it away so however it is the technology I guess we’re there if you look at the
design process today each stage is basically you have application which are
ready to help the designer today so for instance had sketching phase when you
start think about an idea and designing it I mean gravity sketch as earnings as
an example is very good very powerful then you want to go I don’t know for
design reviews you work with rhinos really for instance you can use design
reviews tools such as mine desk vo you can do in-depth review provided us the
hardware as a setup someone to do you want to do something instantly really
collaborate streamline and share the design intent as Leonid as mentioned
with basically everyone even people who are not a oh and we are already this is
a sweet but sweet spot for augmented with you further down the road in the
poly design process you can think about feasibility and assembly studies
checking whether this part fits together with this other part you have great tool
name verify i FY which enables you to do it in VR
it even enables you to record it and to send it to your manufacturers which that
you don’t have to share hundreds of slides with them and so on
and so forth so I guess the real question is Reza for the designer and
the engineers towards themself okay which tool do I need for each step
because we often hear a demented with yogi can you do renderings as well can
you do assembly feasibility as well no we can do something very specific very
job to be done very vertical we do it well and this is the same for the other
apps so the main questions that you have to ask yourself is ok which pain I am I
trying to solve with this a yarn or the artwork excellent all right I like to
repeat your awwe add-on for a second here and give us
some insights that you clean from your many years at bringing all the best that
there is for a RvR X star in one place in Santa
Clara design well in terms of these these use cases that that shawls started
off with a little bit so some of the examples that you might be able to also
share I know when it comes to use cases we’ve seen tremendous growth in the
enterprise first you know starting in 2012 2013 2014 and there it was mostly
around improving logistics processes about remote expert assistance about
improving safety and security and things like that but you know when you think
more about kind of in terms the design context and and consumers the mainstream
I think you know beyond entertainment which I think most of us have tried you
know the face filters and so on there’s the biggest use case right now is
probably in e-commerce try before you buy so you want to buy so far you can
see how it looks in your living room or you want to buy glasses you can see how
it looks on your face or even earrings and now just this year are some amazing
applications came out of love to see how a new color will look on your
head before you actually put it on that’s super valuable for users I tried
it myself and I have to say even on without any hair it works great so these
things I really have improved from a technology perspective and are becoming
very useful another thing is what I like to call with it fit so we have something
and you want to kind of measure it you don’t have a measuring tape or you know
I’m not sure about the measurements you can use a are too so see how it will
work so for example you want to make sure that your suitcase can be
acceptable as a carry-on just point a kayak up app or stanza app to it it
immediately tells you if it kind of fits in in that size and then you can imagine
how you can start measuring things in your life in a very quick way just point
your smartphone to it and it gives you the answer immediately and finally I
think maybe the the number one use case that we soon we’re all gonna use is
navigation Google Maps is already introduced a are based navigation to on
Absalon their pixel phone which some people are using again and soon it’s
going to be available to everyone on on smartphones and I think that will be a
game-changer because then everyone will use augmented reality on a daily basis
and it will probably come the number one use case great question maybe for
Marcella nowadays when have you already put your design to customers where’s
video and I know you did but maybe can you tell us a bit about this experience yes we have in a couple of cases already
and in the in terms of luck in in a context
of a review or of a very preliminary design not as a final presentation which
I I really this is what we’re looking forward because I think it’s really good
tool to to convince the way we used to convince many years ago with like the
super high high resolution realistic renderings but this time it is something
that cannot you don’t you don’t fool the other the other party because it’s there
it’s real and you can see it and almost touch it and I think that has been
appreciated from the other side and then things don’t need to be perfect
perfectly refined like a flashy renderings and lighting and amazing
details because it’s everything’s acceptable acceptable when you see a
physical thing and that helped us a lot to convince not to comment like
communicate our design without doing that much work because we used to have
put so much effort to do a presentation but now we don’t maybe wouldn’t need it
yes in the early 2000s I used to pay rent from Photoshop in 3d renderings and
you know that level of perfection that we were striving for them it’s not
something that we’re looking for now oh of course
keyShot and other helpouts are giving you real-time high-resolution VR
environment renderings if you want it but our clients are in or
if they just see a working concept model that they can cut there’s a sense of
ownership I can touch it doesn’t need to be a 3d front it doesn’t need to be a
final object that in process flow and the ability now just started looking at
portable VR systems and orbit our systems that they can play with and they
as simple as on your phone we have you know when I first forever reviewed and
it was basically or so this is great because I can send a file file you know
I was most interested about what flow and mock-up but also the client
interactions like they are excited about crying the need to will be first to them
it’s the first time they engage with this
hardware very few of them are on top of that level of technology integration
when it comes to the design process it’s their first time they super inspired and
no matter how simple it is that will change it becomes the normal just like
3d printing in the normal but I’m you know right now what we’re doing is we’re
changing our entire office infrastructure to allow us to experiment
with different technologies different Design Review technologies and design
work for technologies for the next five years because we don’t know what is
going to be needed to drive these systems so everything from you know
handset to the full nurse server rack we have accommodated for the entire array
of hardware investment so but by effectively turning the office into this
non swappable server rack great so that’s actually perfect lead-in to the
next question I’m gonna sort of set this up by saying having the opportunity to
to see a lot of design houses both architectural and is industrial design
product development and they’re a are sort of sort of workshops let’s say I’ve
seen a lot of that technology that’s everybody uses a little bit differently
have their own use cases but you know for those that are wanting to jump into
things you know what are some of the key takeaways for companies that you know
that designers are wanting to dive into this how big how can they get involved
in it for us it’s very much still in the early stage of experimentation I feel
even this with technologies changing so quickly you always going to be the early
stage of whatever the next version is so for us I don’t want to get too far ahead
where you buy all the latest tech and then you’re stuck with this old
technology within a few months but we reinvest a certain amount of budget
every month or a recorder in exploring these new technologies whether they 3d
printing or robotics or sensing or IR VR equipment so I think committing to
reinvesting in your in your education and experimentation in this space is
what’s gonna drive success in this space and figure out what Dec fits with your
workflow because it’s not a one-size-fits-all solution there are too
many players and too many interesting things happening simultaneously sure
sure so no neither you know I kind of want to jump on a little bit early about
you know there used to be a time when we did a lot of that render high in
renderings and now we have this opportunity in this new medium it’s
almost like less is more do you find that within the architectural clients
sometimes I think it’s really important act except clients have bit harder to to
work with because they tend to be a bit towards a more conservative mentality
then I think the design world is moving faster and design clients the clients I
have to do with these eyes are easily trained or easily easier no more be more
exposed to this kind of new technologies so I mean so I think in terms of
architecture is if it’s it happens in a much more in the very high end of the
project and we’re still a small firm so I think there are much bigger players
that take and reapply that was that I was 10 years ago was very pressed I
heard a lecture from Bangkok Burkle from a human studio Netherlands they were
doing a project for a in Stuttgart and mummy 15 years ago they were using this
kind of technology to me that were I heard experimenting still and but the
lecture was all about not about the architecture was about training the
owner the clients to to be to believe him so that’s the hardest thing no
matter even with Fortius technologies or for coincident design in architecture
the most hard thing is to to train some of those to that be a bit more
forward-thinking from 2003 I was designing a church the
Catholic Church and I was supposed to show sunbath animation so that at a
certain date the Sun hid the baptismal font in this church was my last church
but I I showed this successfully after borrow Monique’s world and then they
made me burn whereas very young at this stage they made me spend more than a
week to build a physical paper model to verify that I wasn’t lying about the
coordinates of the Sun this was like basic 3d IMAX stuff in 2003 but it was I
couldn’t even try my own boss to believe me to use the tool properly so it’s hard
yeah thanks guys number 5 so kind of putting now your
your your wizard hat for what’s coming next what do you think is kind of just
over the horizon when it comes to ATR so you know there’s a lot that we can still
do an improvement a technology side but I would actually argue that this is the
time for creators for designers for people that build content to shine the
tech is good enough we have the tools we have devices out there now let’s create
experiences that will delight users and will be essential for their lives
so so for me that’s kind of the the big focus but the question is what is good
design you know how do you design what’s the new language of interaction in a
world where there’s no keyboard and mouse and these questions are only
partially answered at this point so I think that the big things that we’ll see
in the next couple of years is kind of this language evolving new techniques I
mean new methods not not technology but new methods of how to design and how to
to pay interactions that really take advantage of this new medium okay
Charles definitely with some kind of to invent a
new keyboard to help people basically designing a our VR and grab this shape
make it bigger make it evolve so this is still I’m saying so it’s a it’s a whole
new language so we should develop it yes it’s up to us I mean that’s really and
just as this song yeah I mean just as a sidebar one of the conversations that I
can share with from my from my discussions and projects with with
hardware developers like meta vision is there is a need for a whole new user
experience we can’t go back to as I said in my early kick-off it’s not about you
know it’s about creating getting rid of the metaphor we can’t use another
keyboard or a mouse to interpret things on XYZ and something that’s directly 3d
in your mind you can you should be able to go and use your hands naturally to
develop the the design directly in 3d as it should be without eliminating all
those those interpretations and interpolations that take place today
because I’m sure you’re doing and why were you doing things with our
colleagues always you know you still do the gestures this is out there it just
they don’t do anything well you’re a Greek so it’s so guys as I sort of the
question 5 book to you as well but a little bit of a twist so keeping that in
mind I have a because you’re more on that creative side I would say you know
architecture design I was presenting with one of the designers is here
designers from unity speaking before me where he you know he kind of stood
wouldn’t say he said you know where they are I think there won’t be a need for
designers in the future because it’s gonna be designed automatically so for
the creatives which you know I part of that as well I want your input on this
particular spot so Marcel I think with every wave of new technology from you
know from then where the first Ford Motor car that stableness be made
there’s only need for designers because we’ve optimized this part of industry so
much that no one has to rethink and Ford obviously because the press the
precursor to a massive car industry today and it’s being disrupted again by
newcomers I think that it’s kind of a naive statement but it’s also the
perfect statement to make to aggravate designers because sometimes they need to
be aggravated to Reese tip up to the plate and design new interfaces you know
we are designers aren’t very easy to say this is too hard indoors understand all
the technology in all the of context or context realization of what makes that
this design to work I think once you get out of that comfort zone were refusing
the tool effectively and you something you’re the software and the hardware of
the sensing then you can start looking at wonder what kind of interface is
going to drive the future of interaction for VR AR and future tools and I’m
sitting here there’s some great things that we can talk about or maybe you know
all prototypes around just to make a our experience is better and and that’s what
that’s what I hope to do for the next five years is create that platform for
experimentation where we can just make this part of our normal output and just
get under the hood of what makes it tech to adapt to new circumstances in you
know new areas of play and I think that has been there historically and we have
this expression agree whatever your rock your left you’ll find the design around
so I really think that’s behind every great project there is a great designer
and so designers evolve and the way technology evolves designs will find a
way to to use that technology to something new and
and I think there are open-minded enough to maybe some of the studies and
interior design architecture what I ended up doing start about doing
whatever else and that’s I think Design Thinking doesn’t go away and nothing
that’s why they’re useful in all these explorations of new applications in
companies that acquire companies and as you said designers are it’s the time of
the journeys to to try to play around and see what they can come up with many
times they don’t get all the credit many times they get all the credit but they
keep doing it great great well thank you for that I’m gonna kind of open it up to
the audience over the next couple minutes so one of the things that I have
to do before I before you as you get started if you have any questions you
can use you can use the website or like I mentioned and I’ll get them directly
to my phone in addition I want to ask you guys a couple questions how many
people in the audience feel like they have a pretty good grasp on an augmented
reality real show of hands just a couple okay sort of okay so about
half the audience and let me ask you do have you ever played Pokemon though show
of hands so the rest of the folks that didn’t put
their hands up to you you did now so it looks like actually you’re better
are you more familiar than you actually knew about it so I wanted to sort of get
that start of I also underway there is a there’s some some news that the new
Harry Potter augmented reality app is just about to
be released I heard I don’t know maybe you can confirm that or deny it so any
questions from the audience I wanted to sort of ask if if we have any you want
to use the app or not we could just to go directly to the old old-fashioned
thing in the back there sir I’m just curious to know
in what ways do you think the smartphone is an ideal platform but also not an
ideal platform for a our experiences or interactions I’m happy to take that I
think it’s a it’s a step stepping-stone really towards where we all want to go I
think it’s pretty clear that we want to when AR becomes really powerful when
it’s hands-free when you can just see the information overlaid on the world
somehow whether choosing glasses projection mapping you know magical
mirror whatever it is but we don’t have that technology perfected yet in a way
that can you know reach the mainstream and that’s what we need this smartphone
is sort of a window into that world and it’s good enough again I think based on
the technology that is out there based on the experiences that we’ve already
seen it’s delivering quite a bit on the promise of where AR could go so you
still look into the world through with a screen so it’s not exactly interacting
directly with the world but it’s pretty close to that so I think for now or you
know for next probably a couple of years it’s the ideal platform that we have on
hand that is available to a billion people out or 225 billion people out
there but where we all really want to go into some form of smart glasses where AR
is everywhere you look without the need to hold anything in your hand yeah
anybody else wanna weigh in on that yeah I was South by Southwest I came across
that Bose AR and phone Sony put the sunglasses with their speakers sounded
and I was kind of disappointed ly first than like over the software is not ready
yet but here’s the hardware you can see it’s a cool bike your front headset but
the quality was so good to just start imagining what it could be if there was
like a bass interaction with the sound interaction
for this immersive hands-free experience on top of your layered wall because
there’s nothing that annoys me more than having fun in front of your face right
but it is the right first step and I think you know Google glass went far to
like the you know prove that they did a lot of things right you like shows what
the future could be they may have just been like came twenty years too early
yeah I think that’s a good point to add to that you I think you hit it right on
the head there’s a there’s a new study that just came out that said you’re
there there are about fifty percent more time they’ll spend more time on an app
on a our VR app if there is sound involved in the experience so the
engagement is so much more there if you have that additional level and one other
point of information and interest for those that are that want to there’s two
pop-up stores that were in the city that are still down in Soho that you should
check out there’s opposed and there’s I think Bang & Olufsen so if you haven’t
been downtown to Soho there’s two of them entered reality but on the sound
side that you guys can explore we had a question in the front I kind of want to
return to a question five and says general question for the panel but you
mentions the fun if I can quote you this eliminate the metaphor but if we look at
all the other kind of technology that’s kind of advanced since talk about the
keyboard and mouse there’s a reason that that technology there’s hints of it in
the smartphone for example you have a keyboard do you really feel that it’ll
be so simple to just kind of do away with all of these best practices of
design and interaction that we’ve had for the past however many years and just
shift to this 3d interface no I think you’re gonna still use all the
traditional tools most of us you know depending on your age right so I I draw
on a drawing board like that those transition moments so 25 years ago I
draw the drawing board and before that on an easel
you know after that in Canada in 3d and all the way to where we are today and I
see I would say that the interfaces and the experiences of glue that we designed
will layer on top of what it’s obsessed and functional it takes you up to two
weeks to learn a new interface you’re not gonna suddenly jump and
forget everything that you were trying to do my four year old kid can navigate
her mom’s I found and remembers all the security keys for the phones and devices
she’s four years old like I don’t know if I was able to do that in four years
but that’s her world so she’s I mean I think it depends where you come in and
depends much of what your history is maybe if you never learn how to type on
a keyboard and everything sports recreational X is your friend then it’s
a different world I like to add to that to answer your question I don’t I don’t
think it’s gonna be easy but it’s gonna be more natural because if you think
about it you know computing as we know it personal computing is only around for
40 years maybe and before that for a million years humans interacted in a
different way with the world with each other communicated in a more natural way
kind of like spatial computing is promising so I think it’s gonna be at
some point in the future we’ll look back at those loud the last 40 years and
we’ll think it’s gonna be was really an awkward phase in humanity where we use
those keyboards and in two-dimensional squeeze and we kind of interacted in a
way that is not really the way our brains are wired right I mean with the
way we interact this is by moving in a space and but and when you know you move
your head things move accordingly and that’s not happening on on a 2d screen
that we’ve experienced in the past 30 or 40 years so the transition back to a
more natural phase is gonna be hard but I think it’s inevitable and eventually
it will be there the more the most natural way that we interact with
computing guys before I weigh in too many comments
without I think it’s actually easy to change because we’ve been having like
form of our hands for the past about ten years maximum and then what is ten years
nothing yeah yeah I’m gonna use an example for thought my one of my idols
in the space is Don Norman for those that design of everyday things or the
invisible computer so if you haven’t read any of those books I suggest you
look them up because the he’s a he’s a he really has that ability to come to to
showcase so the reason why what you’re saying is so important so I mean one of
my talks about AR I used the 500 years of DaVinci just celebrated about a month
ago to come to to make this point you know he’s considered probably I use a
micro him as one of the first hybrid designers because he did everything
right and he used left brain and right brain
he was a surgeon you know did anatomy and was also did beautiful art so he and
sculpture and everything so he used his hands he didn’t have these tools that we
created the last 40 50 years so our brain like you said earlier is hardwired
to do this sort of thing and it comes natural how does how does our seven
month old or a one-year-old use a cell phone mobile phone like an apple without
having to learn anything they can’t read right it just comes naturally and that
that is very difficult to be able to do properly but if you can do it I think
that’s where it’s gonna have tremendous payoffs and it’s gonna be able to really
become a ubiquitous new language that and medium in which we can creatively
make the stuff much in a much better way in a much more natural way for a lot
more people than than just the the experts that are in this field spend 20
years learn mastering a particular tool or a device to input data any other
questions in going back to something that’s more
natural I think that’s super fundamental because what is life if you’re holding
someone hand all the time right it was never meant to be like that
so I think going natural it will be the hard thing to happen from this stage it
will be very hard but I think we have to happen
great any other questions from the panel from the audience one more switch your
back we’ll come back to you last how do you see the role of the professional
designer changing as tools such as this especially in tandem with 3d printing
moves more it’s like the household I think it’s the same as you know software
you know the question that you’re asking points to you know the companies that
launch software we can design your own house in your own household right so
from the design perspective in the complexity of creativity at scale
I’ve seen people serve assume that they can just do it themselves because you
know design is easy are cliches easy product design is easy but it’s not
because it takes a lifetime of training to just almost get it right and I think
these tools will make its way into the household but they will be applied in
different ways the design offers versus the household in terms of education or
any access training and the professional services I think the same tools will be
used in different ways but I always print what I see if I can another
company launching this can help you design your two-and-a-half bedroom house
efficiently for the suburbs I’m like why I think that they are we are and this
kind of more natural visual technology will be easier to get into the homes
because it’s some tangible and it’s more accessible as we said it’s already there
nobody was been really than a thirty pin things at home and I think it’s whatever
happened because most of consumers and welcome get it from somewhere and but I
think it’s the opposite thing will happen what they are yeah I think I mean
the the promise that we have from Back to the Future was that you couldn’t
order a recipe for something offline and then it will just constitute itself in
your household but miniaturization me time free look at the physics of making
something out of nothing and household with you know core chemistry that’s I
want to say hundreds of years out it’s like maybe it was done out it’s not an
era near future but everything became much much more accessible for example
you can go online almost on you can order anything you like and arrived the
same day or you can go me you can 3d penny whatever you like and have it in
the same day so all these application companies came up and so you don’t
really need to have anything at home because you can have it super fast and
super easy it’s a it’s a business plan it’s a business problem it’s a
cost-benefit analysis driving in a town versus having it near your home yeah and
there are some you know they’re really powerful use case so if you’ve had a
chance of to use that NBA VR but you know you get to see courtside what the
action is like I mean how many people can actually afford five and a half
thousand dollar tickets and Madison Square Gardens are down and to watch you
know your favorite basketball team well now thousands upon thousands of people
can can see that experience it may not be the real thing but for not being able
to ever experience something like that ever it is the next best thing the
security part is that maybe that will become better and he
it would replace actual experience and it has happened already I see people
instagramming right it’s has a replaced actual experiences with different kind
of experience everything happens for something else yeah
the downside of potential unintended unintended consequences of of these
technologies I mean I think we’re the the human race and all the technologies
that we’ve developed over our lifetimes a constant tension with you know our
social interactions with each other and with the world so the tension is not
gonna go away well it’s spoken like a true designer I
think we’re gonna wrap things up I have one last question for you just putting
your other hat on now so super ventures sort of think about that as an
investment perspective for for you know what are the lessons learned for those
that are stunned of scouting those new technologies that you might be looking
for you know in a company to support to to invest in you know like we talked
about 3d printing is sort of you know it’s maybe past its heyday now we’re
looking at ARS and VR is really taking off what other you know is it the
hardware manufacturers what should we you know how would you respond as a as a
sort of from a V investment perspective you’re asking this is from an into the
noir perspective like what you do they about so I think you know for me it’s
really important to understand that this technology was actually born 50 years
ago and if you want to build something for the next 5 10 20 years I think it’s
important to understand this history because people have made all the
mistakes possible whether it’s on the tech on the user experience on the use
cases on the business models so before you start something you know of course
focus on something that you’re passionate about problem that is really
important to be solved using these technologies but also look at what
others have been doing in this space and and make sure that you’re really ready
to kind of compare yourself to those and explain or or show how you’re different
and better than any of these things because you know especially when you
meet someone like myself you know people have been in this space for a long time
we’ve seen everything we’ve seen you know several thousand companies pitching
in this space and many have haven’t done this Homer of really looking at what’s
happening in the competition so it comes up very quickly in the discussion so
that’s kind of my tip great well I’m gonna let ask the last question to the
audience what can you imagine as the new generation of augmented designers put
the question back out to you you’ve had a chance to sort of hear from some of
the experts in the field where do you think design can augmented designers can
actually go to what could they be doing using this new medium thank you very
much


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