Spain-Usa Foundation Reproduces History | HP Digital Print | HP

Spain-Usa Foundation Reproduces History | HP Digital Print | HP


Relation between Spain and United States have
deep roots indeed and in this 21st Century I think we’re obliged somehow to reinforce
this relations. We feel that somehow our common shared history is not sufficiently known,
so we need to make some efforts to let know the public that we have very common roots
in the past. “Designing America, Spain’s Imprint in the
U.S.” is a major exhibition examining Spain’s 500 year architectural and urban cultural
legacy in the United States. Featuring centuries old maps and documents along with interactive
audio-visual elements, the exhibit premiered in Madrid Spain before moving to Washington
DC in December 2015. The main elements of this exhibit are the
maps and cartography elements. So unfortunately they are so old and so important that it is
very difficult to bring them here. The obvious solution was to produce exact
reproductions of these irreplaceable maps and documents. HP was the clear choice as
the exhibition’s technology partner. We had a big challenge in this exhibition.
We had to print maps or texts of more than 300 years documents that are sometimes they’re
very fragile the lines are sometimes very thin. The tones of the maps are really bringing
a lot of information. You want to see the naming of the city and that has to be done
in detail. The best technology that HP has for that is the DesignJet technology. We had not had much of an experience trying
to produce museum quality output. We wanted to see what the Z6800 would do. We learned
that if we stayed with putting HP media into the HP printer we got the consistency and
quality that we needed. The chromatic red really increased the color gamut and made
the colors stand out. When we had black and white images, the transitions between the
black and white for those images were excellent. There were almost no calibrations or adjustments
that we had to do to get the results that they wanted. With its industry leading range of digital
print technologies, HP proved to be the perfect partner for the exhibition. In addition to
reproducing the historic maps, HP presses easily satisfied all of the exhibition’s diverse
printing needs. RPG’s DesignJet produced dozens of back-lit
and front-lit graphics. Collateral postcards, programs and flyers
were printed using HP Indigo technology and large weather resistant banners were produced
with HP Latex printers. HP’s complete, end-to-end support even included
computers and digital displays for the exhibition’s interactive presentations. I’m really proud. You know what I feel as
a Spaniard and as working in an American company I feel very, very proud. Have you seen the maps? Could you tell us
whether they are original ones or copy? Well, that is the best proof that HP reached the
best level.


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