Football is much more than just two teams kicking a ball around. It’s also a topic of debate. We always have around 14,000 experts in the stadium willing to offer their opinion. I like that. The whole Abbey District is unique. If you walk through it with people here for the first time, they’re astounded. It’s just beautiful. It’s an open secret that these sausages are eaten without mustard. That would be practically sacrilege. They taste best when you’re holding them. Like in the football stadium. I am convinced that FC St. Gallen is a powerful brand. The brand can do something for Eastern Switzerland in general. A mixture of pride and a large dose of unpretentiousness.