UrbanClap | Business model | How UrbanClap earns? | CASE STUDY | Hindi

UrbanClap | Business model | How UrbanClap earns? | CASE STUDY | Hindi


Hello Friends, I am Sahil Khanna and you are watching Intellectual Indies And, Today we will talk about urban clap business model I was getting a request for this video from many people The story started in 2013 with two boys Varun and Abhiraj who were working at Boston Group And they always wanted to do business in India so they finally decided then they left their job without knowing what they will do further So they started a company “Cinema box” which will provide Cinemas in buses like Volvo do where people can watch movies and all And for that, I have to give money to buy the subscription there was a person name “Raghav” who was working on an application company called “Buggi” He was a technical person and that company made applications for auto and rickshaws Thorugh that application you can book auto and rickshaw like you book Ola and Uber Now they all met through one common friend and start working together then they realized their business is not long-lasting and they can’t huge revenue out of it But they had a big dream so they shut down the company within 6-8 months Both the company was shut down and then they all invested s10 lakh total and start a new company called “urban clap” In 2014 December they all decided to build an application and they started it with a simple idea Basically, the Urban clap is a service providing application From this app, I can apply for any service like a salon, music classes, carpenter, electrician and all When they came to India they realized the need of the market and finds out how difficult it is to find electrician, plumber and all So they built an application where you can hire these kinds of people And their business model is simple like everyone has. They earn from leads and commission But think how difficult it will be or you to make money if you fully rely your business on Plumber and electrician You will hardly able to 100 rupees per lead and ultimately your business will be at a loss So, In starting they focused on big services Like makeup artist, wedding photographer, interior designing and all where the sale price is around 1 lac They have covered 107 services from A-Z They are operating in 8 cities and now let’s talk about funding, competitors and all I was just trying to simplify the business model first for all the people The competition started to increase after they launched their platform infact after one month, big startups launched like house joy and all Nobody explored this market before but then they realized the competition is increasing day by day SO they started to tie up with different service providers like electrician, plumbers, artist and all Then they got seed investment The company named “SAIF” promised them to give seed investment They promised to give 1M$ but funding was given after 4-5 months During that period they found one another partner “ASL Group” so totally they got 10 crore funding in initial days Now big founders like Snapdeal CEO and all realized the potential of this startup So, they also gave some funding to urban clap And after getting funding after some time they again raise 10M$ as funding They asked for funding because they wanted to expand themselves to other cities as well as Till November they again raise 25M$ funding They were continuously getting money because of their good business model And their targeted niche was also which just started like the time when Flipkart was booming Everyone’s was like Urban clap will be like next Flipkart so they invested a lot In 2015 again something big happened and that is Ratan Tata also invested in this company The amount is not disclosed yet but he invested Along with investment Ratan Tata also helped in growing the business by making strategies and all.SO everything was going fine But things were not easy company named “House Joy” raise funding of rupees 150 crores from Amazon India And the backing of both these two companies are very strong After research, I found that more than 260 startups were launched in this hyper niche Everyone was trying to enter in this business because Urban clap was raising funding continuously People start doing work in micro-niches as they will only provide makeup service, salons service, etc. Normally they charge 10-20% of commission from each user let’s suppose if I want someone for website development then I will have to pay a 20% commission but basically, it varies from 10-12% easily One thing that they are doing good is they reject 75% of users request On their application, they don’t accept everyone’s request they only focus on quality users They will judge you on behalf of some parameters According to them, they have more than 1.5 lac vendors They have a team of 320 people and they get daily 7-8k request Which goes from 400 to 1 lac they say average amount goes to 3k-4k on a daily basis Now let’s try to calculate and see how much they earn they earn 17.2 lac daily, 5.02 cr monthly and 64 cr yearly now let’s find profit and assume they charge 20% commission They charge according to the services although they have other businesses also so let’s assume they charge 20% and according to 20%, they earn 12.5 cr staff members are 320 and lets suppose each get 30k so 7.6 cr goes to salary After cutting all the expenses like marketing cost and all so the company should be at a profit Gradually company awareness will be increase still many people don’t know about the urban clap Once the market share increases the company revenue, sales and profit will ultimately increase Last year the company was at a profit Last year Urban clap had 3 cr of revenue with 6 cr loss This year they earned 62.4 cr of revenue according to numbers Now, there are high chances that the company will come into profit Their next business model is selling leads I have told you about India mart business model For example – You apply for request in Urban calp that you need a beautician or a makeup artist for an event So they sold your request So let’s suppose there’s a wedding photography service cost 2lac They have also recharge option where you can buy your credits Basically, there’s a system of selling and buying leads They are earning through commission and selling leads Along with that they also earn through an advertisement, for example, the user gives them money to list himself on the top There’s a subscription-based model for this. So they are earning through three sources ultimately the company will be at profit in future But the point is a competitor may destroy the market Maybe people entered into small niches and start offering discounts and all I am taking an example of beauty because according to them their most of the revenue comes from beauty niche 65% of their revenue comes from the beauty If someone starts just on beauty and start offering discounts and all then maybe their beauty business reduce Basically, they have to protect themselves from other companies but their business model is good Now let’s take an example if a beautician works in a parlor so 80% money goes to the parlor and 20% goes to the beautician But with an urban clap, there will be reverse game 20% will go to the application and 80% will go to you SOo that’s it I hope you like this video don’t forget to comment and share with your friends Bye good morning and goodnight whenever you are watching this video


100 thoughts on “UrbanClap | Business model | How UrbanClap earns? | CASE STUDY | Hindi

  1. Hallo sir mai brijesh sonkar pune maharashtra se hu mai ek paintig contractor hu mujhe Aap se help chahiye
    Pliz sir meri help kar dijeye।
    Paintar 8237642736 urban clap

  2. Urban clap me judna chahta hu Abhiraj bhal bhai help kar do mai brijesh paintar pune maharashtra kharadi
    Contact namber Aap Aapna nammber chahiye Aapka Aabhiraj भाल ji ka mai painting contractr

  3. भाई ये अर्बन वाले अपने पार्टनर का खून चूसते हे …मार्किट में भाव रेट गिरा के आपको भी और आपके कस्टमर दोनों को लूटते हे कमिसन लेकर…इसमें ज्वाइन मत होना वरना रुला देंगे आपको 🙁🙁🙁

  4. I am working in Urbanclap as a category manager and this man has a great knowledge of UC model, but you need to do some more research in terms of revenue.

  5. 1st time to urban clap app to customer Provide kartee he ??
    Next Time to ka mai khud ka rate bol Kar k customer ko directly mera service provide Kar sakhta ho ho ??
    COMPANY to customer khooo Raha he

  6. Sir I also have same website with same concept call servicesender.in from 2014 but unfortunately I didn't boost it as urban clap

  7. bro please tell me how to get funding for starting the business if we dont have money, and i am a student i wont be able to get the loan

  8. Hello sir. Urban club me join hone ke liye Kiya karna hoga. Uske liye paid karna padega agar yes to how many .. I pay urban club

  9. sir aapne bahut acchi knowledge di lekin aapne ye nahi bataya ki register kaise karna Humko urbanclap m

  10. sir hmko startup entrepreneurship sab smjh ata h aur kaam bhi kar rhe hai lekin funding dimag me ghusta hi nahi hai apka sara videos dekhe funding wala

  11. Hi shahil PL share n pause pics when u r showing d founder n some pics clip, though overall ur video content is good.
    Thanks, Sushil.

  12. Does UC standardize the services like OYO by owning every service it provides or is it like an aggregator?
    Does the beautician paid on monthly basis or on per transaction? What's their freedom?

  13. hello sir kya muje iske uor wuestainaire bna skte ho kya please my topuc is implementation ofservice provided at home

  14. Once customer get service from urbanclap there are chances in future that service provider directly do provide service to customers bypassing UC app so how do urbanclap overcome such situations?

  15. Bhai ek chiz ka dar h.. like koi beautician gye customer ke pas aur usko bola ke nxt bar se direct mujhe call kro mai kaam paisa lungi then to problem hoajega

  16. सर मुझे आपकी कंपनी में जॉइंट होना है मुझे मसाज जॉब करना है 8169111325

  17. Hello sir I want to know that agar apps m koi fees deposit service deta hai to un education sites ko unse tie kr K kya profit

  18. How does Urbanclap find the photographer and plumber or any worker when someone order for a service??

  19. lekin Urban Clap ka concept he logo ko patta nahi hai aur iss karan urban clap ka J graph kamm huwa hai Urban Clap ko takkar dene ayi hai taskbob local oye amazon bhi hai

  20. Sir ye bhi toh batao ki initial stage par website ya app ko kaise famous karte hai…jab inhe commission Lena hota hai toh kaise lete hai Kya system hai

  21. Sab album Gulabi beautician ki job karna chahti ho please Bataye sari Jankari Kaise Milegi Aur Main Bareilly mein rehti hai

  22. Ab aur bhi change ho chuka h, ab Pahle se better h, aur yoga aur fitness trainers ki demand bahot hai urbanclap ke Paas

  23. Sir Dubai urbanclap ke bare me koi information dijiye sofa cleaning wha kaam kese karna hoga pls rply me

  24. Bhai AK bat batao jaha dekho vaha compition hai.

    Har business me competitor aa jata hai

    To app batao ki (business idea) ka (petent)ya (treadmark) hota hai Kya ++TAKI++ business model ki copy rok sake .

    Espe AK video banao plz……..

    Yesa tarika batao ki blue ocean me
    Bane rahe

    Usaka Red ocean na ho Jaye …..

  25. Bhai AK bat batao jaha dekho vaha compition hai.

    Har business me competitor aa jata hai

    To app batao ki (business idea) ka (petent)ya (treadmark) hota hai Kya ++TAKI++ business model ki copy rok sake .

    Espe AK video banao plz……..

    Yesa tarika batao ki blue ocean me

  26. Sir me urban clap me home cleaning ka liye job krna chahta hu pls ye batao isme apne payments kitna milta he .or kitna company ko dena pasta h

  27. Siirrr utban clap ka compitetor hai parentcircle.com jo ek pareting websitte hai….ap is ka business model plz explain kardo

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