-Wolfgang, got something new again?
Not bad, but do you not think this …should be a little faster?
Let me try. Do you see how easy this is? -I had the first experience that
made me think of POET Audio after …my wedding when we moved into
our beautiful house. Back then, …my speakers and the hi-fi tower
had to go into the basement because …they simply did not fit in any
longer. So I started looking for …a small and sophisticated sound
system, but could not find anything …remotely convincing on the market.
Interviews with over 100 entrepreneurs, …executives, and freelancers
confirmed my point of view that …there was no sound system available
that combined three key aspects: simple smartphone control,
high-quality design, and excellent …and authentic hi-fi sound quality. So I decided to found POET Audio
and to occupy this market niche. -What is special about POET systems? First, their easy use. POET has made complicated remotes
and unreadable manuals history. Our sound systems are
true plug-and-play systems. The time between unpacking them and
enjoying music on them is less than …30 seconds. Second, their high-quality design. For the draft of the design, we teamed
up with Austrian design award winner …Thomas Feichtner from Vienna,
who had worked for Adidas, Head, …Swarovski, and Neue
Wiener Werkstätte before. While drafting the design, he focused
on beautiful furniture rather than …on a technical product. Feichtner’s high-quality design
is key to our success. Theird, their
unparalleled sound quality. What does good sound mean? Good sound
exists when playback sounds almost …like the actual instrument –
no more and no less. Our system’s authentic sound is the
result of several years’ research …and of passion. The market potential:
3 million potential customers -Our systems are focusing on a
strong growth market. Over the past …five years, physical
record sales have declined sharply. Simultaneously, users of music
streaming services have grown …by 400 %.
This is precisely our market. There is also the new, surprising
growth market of vinyl sales. Over the past five years alone,
vinyl sales in Germany have increased …threefold. Our new phonetta°
model is ready for this market. -Quality made in Austria While most audio systems are made
in low-wage countries, we prefer …Austrian and European quality.
Unlike many competitors, we do not …use plastic injection molding for
the enclosure, but densified wood. Indeed, this part is as essential for
sound quality as a violin’s body. Final assembly and quality
control take place in Graz. The POET sales strategy -Ever since our market entry, we have
already generated revenues exceeding …€580,000 without any advertising
activities or sales force. Overseas, we are
collaborating with distributors. We have started successful
partnerships in Hong Kong, Seoul, …and Beirut. In Europe,
we are focusing on direct sales. That is, we are directly
addressing our target group through …online marketing and
selective advertising. We are starting partnerships
with furniture stores in cities like …Vienna, Munich, Berlin,
Hamburg, London, and so on. One such example is the showroom
of Neue Wiener Werkstätte. -In the high-quality furniture
segment, there is constant demand …for a combination of top technology
and attractive interior design. POET Audio is offering a perfect
solution here, and we are glad …to be its sales partner.
I am a satisfied customer myself. -The POET product range:
poet-one° poet-one° is a plug-and-play
device providing perfect sound …and our basic product made
particularly for the European market. fonetta° combines
wireless sound with vinyl. Wireless music streaming on
smartphones is convenient, …but putting on
a record is more stylish. fonetta° can do both. pandoretta° is a style icon
containing an entire audio system. Seven invisible speakers
ensure constant 360° sound, …regardless of
the listener’s position. How are we going
to invest the crowd’s capital? -We have already financed the
development of products ready …for series production, so
we can now invest your capital …in revenue growth, that is,
in marketing and sales activities. We will also invest in production
and purchase large quantities of …materials in advance, thus cutting
costs, producing more efficiently, …and delivering products faster. -Why should I invest in POET Audio? -First, we estimate that three
million people worldwide are willing …to buy such a sound system.
Second, we have seen excellent …test reports and press articles
worldwide and have received …superb customer feedback.
Third, we have lean structures …and expect a high return on sales.
Ultimately, however, we want to make …listening to music
nice and easy again.