Web Design | 5 Skills a Web Designer Needs Beyond HTML

Web Design | 5 Skills a Web Designer Needs Beyond HTML


(percussive music) – Hey everybody. This is Roberto Blake of robertoblake.com, helping you Create
something Awesome today. So, today I’m gonna talk
about Five Design skills that Web Designers actually, but wait Roberto, I thought Web Design was all about Coding? Uh no, you need actual Design skills. Those kind of matter. Obviously, HTML Code is
important to Web Design, if you want to do it correctly and you want full control over things. There are a lot of tools that don’t require you to code
in order to build a website and those can be pretty cool. You got things like Wix, You got things like Adobe Muse. Squarespace. And that’s all well and good, but what I really want to get into is some skills that you need, whether you’re coding or
not, as a Web Designer, that actually matter a lot in the overall result and
grand scheme of things, when it comes down to
effective Web Design. So, let’s jump into it. Number One, I actually think having strong skills in Typography is more important than it’s
ever been, for Web Design. For one thing, from a
Design aesthetic standpoint, it’s important but then, from a user-experience standpoint
it’s important because, one of the things I can’t stand is, you know what guys? I wear glasses, and I cannot stand when
I have to deal with small or illegible type on a website. It just really is the most
annoying thing in the world. Ah.
(clicks) It’s just really the most
annoying thing in the world to me and the thing is, I shouldn’t always need to put these on in order to have a proper
website experience. So, I think that Typography really matters when it comes to usability, legibility and it does matter when it comes down to a really great, consistent
aesthetic for the brand. So, learn Typography, please. Number Two, I think
that as a Web Designer, you should have some basic understanding of Color Theory and Color Psychology. I think you should really know
what palettes go together. I think you should understand how to develop a color palette and why this is important
for brand consistency. I think you should be able to understand what branding guidelines are and utilize those, if they are presented to you, so that you’re matching
the colors appropriately. These things don’t matter a
lot to “technical people”. They matter a lot to business owners. They matter a lot to end users. And it matters because we actually have Color Association and Color Psychology. And there are websites that, look, there is a reason that almost all these social media websites have similar color schemes,
and tones and palettes. And there is a very
nuanced reason behind that. I could probably do a whole
video just about that, if I really wanted to. So guys, understand Color
Theory and Color Psychology. It makes a real difference. No matter what type of
Design you’re doing, it plays a role. I mean, one really specific
example I can give is, if you have a brand
that has an equal split, or a close-to-equal split, of an audience that’s male and female, you need to think about things like gender-neutral colors. That’s a real thing. That matters. That’s why most of the social networks actually have gender-neutral
colors and tone palettes because they want to
have that even balance. They don’t necessarily
want to alienate a group in any way, shape or form. You see the same thing
with dating websites. A lot of them do the exact same thing. There are very few exceptions there. Number Three, Layout Design skills. I can’t stress this one enough. It seems obvious but it might not be. A lot of people that I’ve
known, that are Web Designers, are actually really not Designers at all. They’re just Coders. They actually are closer to just being Front-end Developers or being
Web Developers outright. And I have absolutely
nothing against those people, some of them are very
good friends of mine. My thing is that, if you are
titling yourself as a Designer, having actual Layout Design skills matters because it’s gonna play a
role in the user experience that you’re creating for people. It’s gonna play a role in how information and how the buying process works, or whatever the website is designed to do, it’s gonna be very important that the Layout Design
of that is cohesive, and that it is well thought-out
and it’s meticulous. It actually is very similar to all the things that happen
when you’re actually trying to layout a magazine for print. There are things you have to really take into consideration there. Not to mention that in a world now, where Responsive Design is more important than it’s ever been, for us viewing these
experiences on multiple devices. I think that Layout has
a very important place and I think that it’s gotten a little intimidating for some people, so I would say that it matters
and that it’s very important. Tip Number Four. Let’s just wrap all the
Gestalt Uniforming Principles into a singular thing
here and say, learn that. I’m talking about understanding
Repetition, Uniformity. There are so many of these things, that we could just go into, that need their own video
and I would just say that, having a firm understanding and a respect for the Gestalt Uniforming Principles will make you much
better as a Web Designer. It will make you better as a Designer. It will make you better as
a creative professional, if you understand the Gestalt
Uniforming Principles. I would expect that my
friend, Shawn Berry, probably has some stuff on that. The Fifth Design skill that I would say you need as a Web Designer, that again, has nothing to do with the Web portion of things, nothing to do with the
Coding but is a Design thing, is you probably need to be able to have really good Communication
skills for non-Designers. You need to be able to come
up with creative briefs. You need to be able to
explain a scope of work. I think that sometimes, a lot of bad execution
or client relationships comes from overlooking
this very important skill. Understand that Design
is visual communication. We have the visual part down but sometimes we really lack in the communication
part and silo ourselves. We get very into the
creative in the process and yet we don’t
communicate with the client or the stakeholder or the employer. And really, again, understanding and empathize with what their needs are. We don’t articulate our
position well to non-Designers. We beat them over the
head with Design aesthetic and all of our Design rules but don’t give them a practical reason, in layman’s terms, why
we’re doing something. And I think that this creates
a lot of unnecessary tension, a lot of unnecessary
problems, and friction, and I think that, if we just
become better communicators, that ultimately, will
lead to better Design and better Design relationships. Well, I hope this, “Five Design Things Web
Designers Need To Know”, or whatever title I came up with, actually really helped you guys. This video was kinda fun for me, I’m actually thinking of
covering more topics like this in the near future. And I also think I kind
of want to do a video covering each of the Gestalt
Uniforming Principles now. If those are things you’re interested in, let me know in the Comments section. Would love to know what you guys think and what you guys would like to see here, on the channel, a little bit more. Anyway, Like this video if you like it. Don’t forget to Subscribe. Check out the other awesome
content on the channel. Remember, Graphic Design
videos are usually on Mondays. As always you guys, thanks so much for
watching and don’t forget, Create something Awesome today.


38 thoughts on “Web Design | 5 Skills a Web Designer Needs Beyond HTML

  1. I started out just by learning html, but then I got obsessed with the actual graphic design side of it all and I still spend tons of time looking at color schemes, etc. I never knew how much there was other than just writing a bunch of lines of code. Also, I use Wix for one of my sites but my second site is coded. Wix makes it easy to edit mobile versions but I don't understand how I create a mobile-friendly site through html. Do you know much about making a second version and how to apply it to phones?

  2. I can design websites but I don't like coding. I had classes were we had to design websites with 5 pages and code everything from scratch. It wasn't hard once I knew what to do, but it just took me so long and it's so boring, I was the last one to finish. I think the problem was is that I put too many links as pictures, everyone else probably only put a few links on their main page lol. I like using html to customize my websites on blogs and stuff.

  3. I'd look up the html5 viewport method in terms of responsive design. With regard to color composition, I typically use adobe kuler to get a good starting point.

  4. I can design a website from start to finish. I can program in 5 different languages. I love coding, that is because when you get it you get it. I would appreciate it if you would do more videos like this. I also took publication design when I went to college; So, I learned all the things about gender neutral, and not making things to bright or to dark. And if you could, would you make a video about layout design, this is another thing that I touched on in my publication design. Good video thanks for sharing…

  5. I hope you replying me. Why you are so awesome? Your all videos giving me much inspiration. Thanks for making videos for us.

  6. This was super helpful for me specifically to understand what role I want to play a part in when it comes to my work! Thanks man. And yes! 100% would like to see a video about the design principles!

  7. Roberto I just want to say thank you. I just recently had a video get over 14 thousand views and im pretty sure I wouldnt have been able to obtain those types of numbers without your Friday YouTube series. Many YouTubers dont help smaller channels (im pretty sure it's out of greed or whatever) but you went out of your way to help the little guy and I know the little guy rarely comes back to express their gratitude so allow me in saying thanks and keep up the good work dude. Im sure there countless other channels you'll help in the future. Keep it up man.

  8. What a great video Roberto. I love what you said about typography. I switched to contacts and it still drives me crazy. Keep them coming.

  9. Awesome video! I'd love a video on the Gestalt design principles and a video on how to determine layout, grids and white spacing in web design.

  10. Other skills to learn or understand:
    -UX
    -UI
    -visual design
    -usability
    -reading/understanding style guide/brand guideline
    -responsive design
    -web/UX/UI terms
    -prototyping
    -lo fidelity/hi fidelity mockups
    -Slack for communicating with team
    -Basecamp for project management
    -COMMUNICATION

  11. Love you Roberto, but the background music is a bit loud, and distracting in relation to the insightful information you are providing which I want so much to absorb and learn.

Leave a Reply

Your email address will not be published. Required fields are marked *