Why Color Is So Important: Color Selection Tips – Sherwin-Williams

Why Color Is So Important: Color Selection Tips – Sherwin-Williams


[music playing] Color. It attracts attention,
changes moods, inspires creativity. Color can express who you are
and how you’re feeling. It’s no wonder we so often
like to ask people, “What’s your favorite color?” Look at the clothing
in your closet. Do you notice reoccurring colors? What about the magazines you read? Have you ever wondered
what draws you to them? Is it the content,
the design, or both? If you start thinking
about what attracts you, you’re likely to notice
some consistency and the colors you prefer. Color is a critical
element in your life and it’s certainly one
of the most important decorating decisions you’ll make
in your home or workspace. Paint color not only
reflects your personal taste, it makes a statement about you. The experts at your neighborhood
Sherwin-Williams store are here to help you
find your colors, the colors that
will bring to life your unique vision. Before getting started,
ask yourself this question, “What do I want to
achieve with color?” For instance,
red stimulates appetite and conversation. Green and blue
are calming colors. Yellow sparks creativity. Orange is a strong vibrant color, the color spectrum equivalent
to a double espresso. Brown conveys
stability and reliability. It adds warmth and comfort
to many settings. White helps illuminate a space. How you use color can also
change the look of a space. If you want a small space
to seem open and airy, choose light colors. Repetition of color
will visually link spaces to create a sense of harmony. Color can be used to highlight
architectural features and define separate
areas of your home. A darker wall color can set off light colored
objects within a room to create an instant focal point. As you start selecting colors,
keep these tips in mind. When looking at a color strip,
remember that deep accent colors may appear more
intense on a wall and lighter colors
may appear even lighter. If you prefer a softer look
with a hint of color, look at the top two
colors of a color strip. If you want to add
more drama to a room, select colors from
the center section. If you want to create
a bold statement, pick colors from the lower
section of a color strip. The color that you
ultimately choose will be influenced by
the light in your room. So take color strips home or actually try a color
on your wall with our color to
go paint samples, to see how color looks
during the day and at night. You’ll notice that incandescent
or fluorescent lights have a different
influence on color than natural daylight. The type of paint
finish you choose, flat, satin, or semi-gloss,
may also affect how color interacts with light. For example, a semi-gloss finish
reflects more light, making a room brighter. And to achieve a
cohesive look in a room, limit the number of colors. Be sure to consider all
elements including flooring, furniture and accessories,
along with paint color. When you’ve had a chance
to live with a color for a while, you’ll easily discover
if it delivers the look and feel you want. Remember, decorating with color
isn’t a science. There are no set rules. Choosing color is a
form of self-expression. So whether it’s playful or sophisticated,
delicate or daring, restful or invigorating,
color matters.


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